Marketing Talent Transformation Manager

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States.

When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge:
Great Company, Great Culture, Great Rewards, and Great Careers.

GEICO Talent Transformation Manager

Location:

New York City, NY, or Chicago, IL. This is a hybrid role with a 3-day in-office requirement.

Reports To:

Chief of Staff to the Chief Marketing Officer, with a dual line to the Marketing Transformation team.

GEICO Marketing is growing adding headcount, launching new capabilities, investing in our hub offices and team culture, and shifting how it works as AI becomes part of the job.

This role exists to organize, project-manage, and drive key programs to ensure that the Marketing team is supported in its growth.

You'll support and drive how GEICO Marketing attracts, develops, and keeps its people: the employer brand and hiring bar, the career development infrastructure, and the culture-building moments that hold the organization together through change.

You'll also sit alongside the Marketing Transformation team's change portfolio, helping equip leaders to bring their teams through change well.

• Marketing Talent Attraction, Development, and Retention
• Support GEICO Marketing's structured interview and hiring-bar program to ensure we are consistently hiring the best
• Help incorporate AI-powered assessments into the marketing interview process and evaluate candidate experience and outcomes as new hires onboard to calibrate tool effectiveness
• Formalize and launch Marketing’s onboarding program to best support new hires with the right connections and connect in their first 90 days at GEICO
• Help formalize a mentorship and sponsorship program, ensuring management-level associates have a mentor outside their direct reporting hierarchy, and pair high-potential associates with senior sponsors
• Analyze marketing associate survey and engagement feedback and help define targeted action plans
• Track department completion of required HR and GEICO courses as a non-negotiable standard, flagging participation gaps ahead of mid-year reviews
• As the department invests in new tools and builds new capabilities, partner with leadership to design and launch GEICO Marketing Academy, with resources, learning, and ways of working that make GEICO the best place to be a marketer

Project-plan, develop content for, and help run Marketing Department All Hands (twice yearly) and monthly Marketing Town Halls. Support hub-building across Chicago, Bethesda, and NYC with in-person culture and connection moments, in partnership with office leaders. Help establish a baseline and year-end target for Marketing associate participation in GEICO ERGs; drive participation through onboarding, All Hands communications, and manager encouragement, and report progress regularly alongside other engagement updates.

Organize other talent events in partnership with leaders and executive assistants as needed.

• Project-manage the internship experience end to end, partnering with People Group and the Marketing Leadership Team to build a program strong enough that interns want to return to GEICO full-time.
• Help co-create…