Sr. Marketing Director, Growth Marketing

Harri US

Description

It's a great time to join Harri as we revolutionize the hospitality industry with our cutting-edge technology solutions for workforce management. We're an innovative, high-growth company with a global presence, dedicated to building strong partnerships and delivering measurable value to our customers.

We are excited to recruit for this pivotal Sr. Marketing Director, Growth Marketing role to ensure the architecting and executing of our full-funnel growth strategy, spanning awareness, top-of-funnel initiatives, and integrated brand campaigns. You will serve as a Senior Individual Contributor and a trusted cross-functional leader, playing a key role in driving measurable pipeline generation and optimizing every stage of the customer journey for enterprise prospects.

As a Sr. Marketing Director, Growth Marketing, you will be responsible for balancing strategic vision with operational excellence to achieve aggressive growth targets. Your responsibilities will include:

• Inbound Lead Generation & Channel Management: Own the strategy and performance of all inbound channels (programmatic SEO, paid search, paid social, CRO) to ensure a steady, high-quality flow of validated enterprise pipeline, while defining MQL/SQL criteria and optimizing lead handoffs under an AI-First operating model.
• Digital Strategy & Conversion Ownership: Define business strategy and requirements for the corporate website and digital assets, directing continuous optimization (CRO), Generative Engine Optimization (GEO)/AI World Optimization (AWO), and A/B testing so Harri is correctly cited in LLM responses and AI Search results.
• Brand Campaign Management & Agency Oversight: Manage and serve as the primary relationship owner for PR, paid search, and paid social agencies, directing integrated full-funnel campaigns that reinforce brand positioning and holding agencies to strict performance and budgetary standards.
• Content & Organic Social Strategy: Develop and execute a strategic content and organic social plan to increase brand awareness, engagement, and traffic, leveraging AI tools to maintain quality, frequency, and brand consistency.
• Data-Driven Optimization: Use data commandingly by consuming executive reporting provided by Revenue Operations to identify pipeline breaks, drive continuous optimization, and translate core business outcomes (CAC, velocity, and revenue attribution) into tactical adjustments.
• Cross-Functional Collaboration: Lead and influence cross-functional teams (product, sales, BDR) to achieve shared growth goals in a fast-paced environment focused on scalable systems.

We are looking for an individual who is a data-driven, strategically minded growth marketer with a proven track record of leveraging AI and automation to eliminate manual marketing labor and drive organizational efficiency. You will be passionate about delivering successful outcomes and possess:

• 8-10+ years in a growth marketing capacity at a B2B or Enterprise SaaS company.
• Bachelor's degree or commensurate experience.
• Excellent communication (written and verbal) and presentation skills, with the ability to communicate effectively at all levels within an organization.
• Deep functional expertise across major marketing channels, including SEO, paid media, CRO, and digital content strategy, alongside demonstrated expertise in developing persona-specific messaging.
• Strong attention to detail with excellent analytical and problem-solving skills, paired with a commanding, strategic use of data (CAC, velocity, and revenue attribution).
• Experience working with a modern Mar Tech stack (Hub Spot and Word Press strongly preferred) and…