Coordinator, Brand Management

Are you curious about how great products go from an idea to something consumers love? The Coordinator, Brand Management supports the Relatable Brand teams in keeping our brands, product development, and marketing launches organized and moving forward.

This is an entry point into Brand Management. You’ll own the day-to-day coordination and execution the team depends on, while learning how products are developed, how a brand and product lines are managed, and how go-to-market strategies come together.

We don’t expect you to know how to be a Brand Manager yet. We do expect you to be organized, curious, proactive and excited to learn.

WHAT YOU'LL OWN

Brand & Portfolio Support

• Maintain line lists, SKU trackers, presentations and key Brand documents, and information portals.
• Track product development and marketing launch milestones and flag risks or missing information.
• Proof packaging and marketing materials and write PDP copy.
• Complete competitive analysis and gather retail insights.
• Monitor consumer feedback, competitors, and trends and share key takeaways.

Cross-Functional & GTM Support

• Support Brand Managers across Product Development and Marketing responsibilities.
• Maintain launch calendars and GTM checklists.
• Coordinate meetings, notes, action items, owners, and deadlines.
• Help build sell-in decks, maintain sell sheets, and launch materials.
• Support asset trafficking, sample coordination, POS reporting, and other launch needs.

What you’ll Learn

Working alongside Brand Managers, you’ll get hands‑on exposure to:

• Brand Management — positioning, portfolio strategy, financials, product pricing, and retail sell-in..
• Product Development — how products move from concept through development and commercialization.
• Go-to-Market Strategy — how we bring products to market across retail, e-commerce, marketing and PR.
• Business Analysis — how POS, consumer insights, and competitive trends inform decisions.

As you grow, you’ll have opportunities to contribute ideas and take on increasing ownership of projects and launches.

Is This You?

• 0–2 years of experience in marketing, business or a related field; internships count.
• Highly organized with strong attention to detail.
• Comfortable with Excel or Google Sheets.
• Clear communicator with strong follow-through.
• Curious about consumers, products, retail, culture and trends.
• Comfortable moving quickly and managing multiple priorities.
• Bachelor’s degree or equivalent experience.

What Success Looks Like

You become the person who keeps things moving and knows what’s going on. Your trackers are accurate, deadlines don’t sneak up on you, and you spot gaps before they turn into problems. You follow through without being chased and build a strong understanding of the brands, products and business along the way. Over time, the cross-functional team knows they can come to you first for answers, because you’re informed, reliable and on top of the details.

Who Thrives Here

You’re the kind of person who figures it out and gets it done. You’re naturally curious, ask great questions, and want to understand not just what we’re doing, but why. You’re plugged into what people are watching, buying, sharing and obsessing over, and probably have a few obsessions of your own. You love games, toys, pop culture and great products, and the idea of helping turn a crazy idea into something people can actually buy sounds pretty awesome.

Why Join Us?

Bring Trends to Life – We don’t just follow what’s next— we create it. Innovation and creativity are at the core of everything we do.

Energized Culture – Fast-paced, dynamic, and fueled by fresh ideas. Your impact is seen, heard, and celebrated.

Radical Transparency – No guesswork. We believe in open dialogue, direct feedback, and shared success.

Beyond Benefits –…