Account Manager for Internal Creative Agency

Skyline is Citi’s U.S. internal creative agency — a full-service partner offering Strategy, Creative, Data & Insights, AI, and Operations capabilities to business partners across the firm. Skyline's purpose is to help Citi's businesses communicate more effectively, reach their audiences, and demonstrate measurable impact. As Skyline evolves, the Account Management function is expanding its remit: moving upstream from campaign execution to strategic partnership, and from project facilitation to proactive internal intelligence and opportunity development.

Skyline is Citi’s U.S. internal creative agency — a full-service partner offering Strategy, Creative, Data & Insights, AI, and Operations capabilities to business partners across the firm. Skyline's purpose is to help Citi's businesses communicate more effectively, reach their audiences, and demonstrate measurable impact. As Skyline evolves, the Account Management function is expanding its remit: moving upstream from campaign execution to strategic partnership, and from project facilitation to proactive internal intelligence and opportunity development.

The Strategic Account Manager builds strong, proactive partnerships between Skyline and its internal marketing partners by developing a deep understanding of marketing partners business priorities, translating those priorities into creative and strategic opportunities, and connecting marketing partners with the right Skyline capabilities across Creative, Data & Insights, and Operations. This role serves as the strategic bridge between the marketing partners and Skyline — helping the agency move upstream from receiving requests to identifying needs, shaping solutions, and demonstrating the value Skyline delivers across the account.

• Build and maintain trusted stakeholder relationships across assigned internal business partners, engaging beyond individual projects to develop a holistic understanding of the marketing partners’ business
• Develop deep knowledge of the internal client's objectives, upcoming priorities, audience needs, decision-making environment, and organizational dynamics
• Capture and document relevant partner signals, recurring needs, challenges, and emerging priorities to maintain a consolidated, living view of the account
• Bring internal client intelligence back into Skyline to inform planning, capability development, and proactive outreach

• Identify opportunities where Skyline can become involved earlier in the marketing partners planning cycle or provide broader, more integrated support
• Maintain the account Opportunity Tracker, capturing outreach activity, potential work, expected business impact, and next actions
• Connect opportunities across teams, products, and lines of business where appropriate
• Partner with Strategy, Creative and Data & Insights to develop proactive recommendations
• Support the appropriate growth of the account relationship and help reduce unnecessary reliance on external agencies

• Lead intake conversations that help marketing partners clarify the business problem before work moves into execution
• Determine whether a request requires a single deliverable, a broader campaign, research, data support, or a different Skyline solution
• Bring the right Skyline experts into the conversation early to shape the response
• Improve brief quality by ensuring objectives, audience, desired outcomes, context, and measures of success are clearly defined before handoff to delivery teams
• Constructively challenge or redirect requests when a different approach would create greater value for our marketing partners