Senior Manager, Makeup Brand Management

At CHANEL, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to CHANEL.

CHANEL is seeking a Senior Manager, Makeup Brand Management, Lip & Collections to join our F&B Division in New York. This role will lead marketing strategy for Lip & Collections categories in the US market, driving brand desirability, client engagement, and long‑term growth.

You will be responsible for supporting in defining product positioning, leading go-to-market strategies, and orchestrating 360‑degree campaigns across channels. This role requires strong collaboration with Global F&B teams and cross‑functional partners including Retail & Trade Marketing, Merchandise Planning, Commercial Development, E‑Retail, CRM, Brand Communications, Digital and Education to ensure consistent and impactful storytelling.

The ideal candidate brings beauty expertise, strong strategic thinking, and a deep understanding of the US makeup market.

Drive brand awareness, client engagement, and revenue growth for Lip & Collections categories by developing 360‑degree marketing strategies, managing product launches, and directing client experiences.

• Develop objectives, goals, strategies, and measures for respective categories & brands.
• Implement go-to-market and launch strategies, tracking objectives and KPIs to inform future business decisions.
• Analyze orchestration and product performance, identifying opportunities, challenges and business needs and developing insights to inform future orchestrations.
• Monitor US innovation and market trends, sharing insights to inform product and campaign direction.
• Lead re‑pricing analyses & strategy to ensure product pricing is both globally and locally relevant, and competitively positioned.
• Provide guidance to core cross‑functional partners on A&P spend based on brand goals.

• Influence forecasting of new product launches and oversee new SKU creation/data integrity.
• Oversee category management and assortment evolution, including renovations and discontinuations to optimize category growth and client acquisition.

• Brief and lead the cross-functional development of 360‑degree marketing, collaborating cross‑functionally with Retail & Trade, Commercial Development, Brand Communications and DCX teams.
• Drive omnichannel strategies, integrating physical and digital client experiences to deliver seamless journeys across all CHANEL touchpoints.

• Partner with Global Marketing, Retail & Trade, Merchandise Planning, Commercial Development, E‑Retail, CRM, Brand Communications, Digital and Education, and Sales to ensure cohesive orchestration execution for campaigns and product launches.
• Manage orchestration calendars and launch briefs, ensure timely delivery to all channels of distribution, working closely with the cross‑functional teams.
• Create and deliver best‑in‑class presentations and materials for retail, market, and internal meetings.

• Bringing plans to life through close project management and collaboration.
• Analyzing business results and extracting insight‑led actions for future planning.
• Mentoring and guiding junior team members.

• Deep understanding of prestige beauty marketing, preferably in Makeup
• Strong knowledge of the US market and luxury client expectations
• Ability to influence and collaborate across diverse…