Head of Institutional Segment Marketing, Principal

Blue Owl (NYSE: OWL) is a leading asset manager that is redefining alternatives®.

With over $315 billion in assets under management as of March 31, 2026, we invest across three multi‑strategy platforms:
Credit, Real Assets and GP Strategic Capital. Anchored by a strong permanent capital base, we provide businesses with private capital solutions to drive long‑term growth and offer institutional, individual, and insurance investors differentiated alternative investment opportunities that aim to deliver strong performance, risk‑adjusted returns, and capital preservation.

Together with over 1,390 experienced professionals globally, Blue Owl brings the vision and discipline to create the exceptional. To learn more, visit

This role is in office Monday to Thursday.

Blue Owl Capital is seeking a strategic, entrepreneurial, and highly collaborative Head of Institutional Segment Marketing to build and lead a best‑in‑class institutional marketing function. Reporting to the Global Head of Client Marketing, this leader will be responsible for defining the vision, strategy, operating model, and execution framework for marketing across the institutional client business.

This is a unique opportunity for a seasoned marketing executive who combines a deep understanding of institutional investors with the ability to build new capabilities, influence senior stakeholders, and thrive in an evolving environment. The successful candidate will serve as the senior marketing partner to Institutional leadership, helping shape business priorities, uncover growth opportunities, and align marketing investments to fundraising objectives, client acquisition, relationship expansion, and long‑term client partnerships.

As the architect of Blue Owl's institutional segment marketing strategy, this leader will establish the framework for how the firm engages pensions, endowments, foundations, consultants, insurers, family offices, sovereign wealth and other institutional audiences globally. Working across product marketing, client engagement, communications, sales, account management, and investment teams, they will develop integrated strategies that connect client insights, market opportunities, content, events, campaigns, and relationship‑building initiatives into a cohesive institutional marketing engine.

• Define and own the long‑term vision, strategy, and objectives for Institutional Segment Marketing, creating a scalable framework that supports the growth ambitions of the institutional client business.
• Serve as the primary marketing advisor and thought partner to Institutional leadership, regional leadership, and distribution teams, ensuring marketing is aligned to business priorities and fundraising objectives.
• Build strong credibility with senior stakeholders through a deep understanding of institutional investor behavior, portfolio construction trends, consultant dynamics, fundraising cycles, and market developments.
• Translate business goals into actionable marketing priorities, integrated activation plans, measurable outcomes, and resource allocation decisions.
• Establish the institutional marketing roadmap, identifying opportunities to enhance client engagement, increase market visibility, differentiate Blue Owl's capabilities, and strengthen relationships across key client segments.

• Establish and evolve a newly formed Institutional Segment Marketing function, developing the operating model, processes, governance structures, planning frameworks, and cross‑functional partnerships necessary for long‑term success.
• Identify gaps, opportunities, and areas of white space across the institutional client journey and develop…