International Marketing Manager – Americas & Australia

The British Tourist Authority (BTA) is the national tourism agency and a non-departmental public body funded by the Department for Culture, Media & Sport (DCMS) and trades under the name of Visit Britain/Visit England (VB/VE).

We are a global organisation with a diverse culture. Our 280+ employees work across the UK's nations and regions and in 21 overseas markets. Our purpose is to drive a thriving tourism industry, creating sustainable economic growth across Britain.

Visit Britain drives growth from tourism across the nations and regions so local communities feel the benefits. As a partner of the GREAT campaign, we work with the national tourist boards for Britain as well as with industry and non-industry partners to mount our global campaigns which inspire visitors to explore Britain now.

Visit England works to make England's visitor economy resilient, sustainable and world-class. Having developed a simplified a regional structure for English tourism, together we grow local visitor economies and to drive sustainable and inclusive growth. We also help English destinations to win international business events,

Collectively, we are a trusted advisor to industry and to Government on the visitor economy, providing research and insights.

As one global team, we work together with Passion, in Partnership and at Pace:

• with Passion - fuelled by our enthusiasm and positivity to deliver excellent results.
• in Partnership - empowered to work with partners towards a greater aim beyond our own.
• at Pace - delivering innovation through agility, boldness, and bravery to take calculated risk.

The International Marketing Manager, Americas & Australia will deliver integrated marketing activity (solus, partnerships, B2B2C) across the region - ensuring activity aligns to the global marketing strategy and KPIs.

Key areas of responsibility include the delivery of integrated marketing planning, both for campaigns & always on activity; project management; reporting & evaluation; and being a brand and customer champion.

Please refer to the job description for more detail.

We are an equal opportunities employer, and we are committed to diversity and inclusion. We seek to create an inclusive workplace that welcomes everyone and celebrates all identities and perspectives. We give everyone working with us the opportunity to achieve their full potential by building a culture where everyone feels heard, respected, and valued.

If you have any questions, please email recruitment

The application window will close at 23:55 (UK Time) on 11 October 2026.