Director, Global Creative, Too Faced

Position: Director, Global 360 Creative, Too Faced
Location: New York

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including:
Estée Lauder, Aramis, Clinique, Lab Series, Origins, M
· A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

PRINCIPAL OBJECTIVE:

DEPARTMENT:
Too Faced Global Creative

REPORTS TO:

Vice President, Creative Director The Director, 360 Creative is responsible for developing and translating Too Faced’s global creative direction across campaign, digital, social, e-commerce, retail and other consumer touchpoints.

Working closely with the Vice President, Creative Director, this role leads creative development for the brand’s highest-priority A launches, establishes the overall campaign concept and 360 creative system, partners closely with the Director, Packaging Design from the earliest stages of product development, and leads the Senior Art Director and Senior Designer.

RESPONSIBILITIES:

Partner closely with the Vice President, Creative Director to develop and extend global campaign concepts, launch stories and brand initiatives.

Lead creative development for the brand’s highest-priority A launches from concept through global 360 expression.

Establish the overarching creative concept, visual language and storytelling framework that guides campaign execution across launch tiers.

Translate overarching creative direction into cohesive 360 expression across campaign, digital, social, e-commerce, retail and regional applications.

Partner closely with the Director, Packaging Design from early product development through launch to ensure product, packaging, campaign and broader brand expression are connected.

Lead the development of key campaign imagery, graphic language, digital expression, retailer storytelling and consumer-facing creative for priority global launches.

Lead the development of global brand, campaign and launch presentations, retailer sell-in materials and creative guidelines.

Direct and mentor the Senior Art Director and Senior Designer, providing clear creative direction and feedback.

Provide creative direction and oversight for B and C launches led by the Senior Art Director.

Guide photography, video, content, design and other campaign execution across internal and external teams.

Partner with Visual Merchandising & Experiential and Copy to ensure cohesive visual, physical and verbal expression across launches.

Collaborate with Marketing, Product Development, Packaging Development, Social, E-commerce, Retail and Regional teams throughout the creative process.

Lead and creatively direct agencies, freelancers and specialist partners supporting high-volume execution, adaptation and production.

Review creative work throughout development and execution to maintain the approved global direction and Too Faced brand standards.

Establish clear creative systems and tools that enable regions and external partners to execute consistently.

Manage multiple global creative work streams while partnering with Creative Operations on priorities, resourcing and external support.

QUALIFICATIONS:

Minimum of 10 years of integrated creative, art direction or design experience, preferably within beauty, fashion, luxury, retail or other highly visual consumer brands.

Experience working in both leading creative agencies and in-house brand environments…