Vice President, Creator Management

Influential is seeking a seasoned department leader to manage our Creator Management team and oversee creator casting, negotiation, contracting, and content creation across various verticals. This role involves leading a high-performing team of Creator Managers responsible for end-to-end campaign execution inclusive of creator discovery, negotiation, contracting, content development and creation, and post-tracking. Additionally, the candidate will act as a liaison between the Creator Management team and other key internal groups, including Client Management, Creative, Performance Media, and Strategic Partnerships, ensuring seamless collaboration and success across campaigns and partnerships.

• Lead, mentor, and manage the Creator Management team, providing guidance on campaign strategy, execution best practices, negotiation tactics, and creator relationships.
• Oversee the end-to-end execution of creator campaigns, ensuring timely delivery, adherence to brand guidelines, and achievement of campaign objectives, from initial discovery through post-tracking.
• Act as the primary liaison, coordinating with Client Management, Creative, Performance Media, and Strategic Partnerships teams to ensure seamless collaboration and cross-functional alignment on campaign needs and deliverables.
• Manage creator casting, negotiation of fees, and contracting process, leveraging an extensive network of industry contacts (creators, managers, agents) to secure optimal partnerships.
• Develop, implement, and refine processes and organizational structures for the Creator Management department, particularly within a startup environment.
• Monitor and analyze campaign performance using online tracking and brand measurement tools, providing insights and ensuring the team integrates data-driven feedback into future strategy.
• Stay current on the latest trends, innovations, and best practices across all major social platforms (Instagram, Facebook, Pinterest, Tik Tok, Twitter, You Tube) to inform campaign strategy.
• Maintain meticulous records of creator partnerships, contracts, content schedules, and campaign materials.

• At least 10 years of experience which includes direct experience executing creator campaigns.
• Must have experience managing a high-performing team including leading and developing team members.
• Experience managing and coordinating projects in a fast-paced environment.
• Extensive network of industry contacts including Influencers, managers, agents, etc.
• Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, Tik Tok, Twitter, You Tube).
• Up-to-date on the latest trends and innovations in the social realm.
• Proven track record leading and mentoring a dynamic team of Creator Managers to ensure they strategize pre-sale planning and effectively execute campaigns.
• A passion and understanding for working closely with creators, agents, and managers.
• Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials.
• Working knowledge of online performance tracking and brand measurement tools.
• A self-starter who loves collaboration and is open to feedback, comfortable working independently and influencing cross-functional teams.
• Comfortable working in a startup environment, creating organization and processes where none may already exist.
• Knowledge of offline and online space; strong understanding of brand, media, and consumer relationships.
• Ability to hit the ground running, understand and learn the way we execute campaigns to make an immediate impact.
• Bachelor’s degree or equivalent experience.

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