Marketing Communications Specialist

The GO Project ("GO") helps New York City public school students thrive in the earliest stages of their education through year-round academic, social-emotional, and family support. Since 1968, GO’s academic support programming has equipped thousands of children with the confidence and skills needed to make academic gains, enroll in high-performing middle and high schools, graduate on time, and achieve college success.

By harnessing New York’s physical, financial, and intellectual resources, GO has grown from a group of volunteers serving 30 students on the Lower East Side into a $3.9 million organization creating equal opportunity for more than 800 students citywide.

Reporting directly to the Chief Development Officer (CDO), the Communications Manager will join a dynamic team of four to promote awareness and engagement with GO Project’s work and help raise more than $3.9 million annually from individuals, events, foundations, and corporations. The Communications Manager will work closely with the CDO to develop and implement a comprehensive communications strategy; oversee day-to-day organizational communications, marketing initiatives, and social media;

and support communications-related fundraising efforts.

• Work with the CDO to develop and execute a communications strategy aligned with GO’s broader organizational and fundraising strategy and goals.
• Manage and update annual communications calendar.
• Develop a content bank of stories through visits to program sites and interviews of students, caregivers, teachers, school leaders, and school partners on a regular basis.
• Create all organizational collateral, with support of outside consultant graphic designer as needed, including annual report, one-pagers, slide decks, brochures, and signage.
• Manage all social media accounts and create compelling social media content, including documenting timely activities through photos or video, scheduling posts, and increasing social media engagement and presence.
• Develop email newsletters for donors and general audiences.
• Write organizational key messages, talking points, speeches/remarks, and other presentations.
• Serve as project manager for production and editing of outsourced professional videos, including key messages and scripts and identification of families and staff to feature.
• Manage and update organizational website with timely and engaging content.
• Develop press contact list and story pitches for ongoing media engagement opportunities.
• Support event-specific communications strategy and materials, especially for annual Spring Benefit and Fall Cocktail Party.
• The ideal candidate will also exemplify GO Project’s Core Values (ASPIRE). Learn more on our website here: https://(Use the "Apply for this Job" box below).-values

A successful candidate has at least 3 years of experience in nonprofit communications and demonstrates a combination of the following attributes:

• Excellent written and verbal communication skills and the ability to listen, question, and synthesize information in a compelling manner for different internal and external audiences across a variety of styles and formats (e.g. newsletters, social media, reports).
• Demonstrable knowledge of engagement metrics and evaluating user behavior to enhance audience reach on social media, websites, and newsletters.
• Strong interpersonal skills and ability to easily communicate with internal and external stakeholders, including students, families, volunteers, donors, and others.
• Proficiency with design software (i.e., Canva), digital communication platforms (i.e. Constant Contact), and social media management platforms (Instagram, Facebook, Twitter/X, Linked In, and You Tube).
• Experience…