Associate Director, Content Marketing

SiriusXM and its brands (Pandora, SiriusXM Media, Ads Wizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and Ads Wizz make it a leader in podcast hosting, production, distribution, analytics and monetization.

The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

SiriusXM is seeking a strategic, creative, and data-driven Associate
Director, Content Marketing to lead the development and execution of multi-channel content marketing campaigns that drive subscriber acquisition, deepen listener engagement and strengthen brand affinity.

This role will oversee content marketing across paid, owned, and earned media for both SiriusXM and Pandora. From promoting exclusive artist channels and major sports seasons to launching hit podcasts and celebrity talk shows, you will ensure our content shines across all consumer touchpoints.

The ideal candidate is a modern content leader who understands how to build integrated campaigns, manage editorial calendars, lead cross-functional teams, and turn audience insights into breakthrough creative. The Director of Content Marketing will partner closely with Brand Marketing, Growth Marketing, Programming, Talent Relations, Social, PR, Product Marketing, Creative, CRM, Partnerships, and Analytics teams to ensure SiriusXM shows up with consistent, engaging, and measurable content across the listener journey.

• Develop and lead content marketing strategies across SiriusXM and Pandora, programming categories, tentpole campaigns, talent partnerships, cultural moments and audience-growth initiatives.
• Create integrated content plans that support brand awareness, listener engagement, subscriber acquisition, retention, win-back, and cross-platform discovery.
• Translate programming priorities into marketable stories, campaign themes, editorial packages, social-first concepts, landing page content, video franchises,…