Manager - TikTok Shop Paid Media; LDB

Job Title
:
Manager, Tik Tok Shop Paid Media (LDB)

Division
:
Corporate (CDMO)

Location
:
New York, NY (USA HQ
- Hudson Yards)

Reports To
:
Director, Paid Social

Who We Are:

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

CDMO
:
The Corporate Digital and Marketing Office mission is to put the consumer at the heart of L'Oreal's business and drive digital innovation. As a force for L'Oreal's innovation, CDMO delivers the best consumer experiences, drives new marketing models, and spearheads new digital capabilities to futureproof the group's business.

At L'Oreal, our Digital team is an opportunity to be at the center of L'Oreal's digital transformation.
We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

The Manager, Tik Tok Shop Paid Media, will be responsible for planning, activation, budget management, reporting and testing & innovation for the LDB division. The Manager will work in tandem with media teams, commercial leads, and agency partners to create, execute, innovative media strategies on Tik Tok Shop.

The candidate must have experience with media strategy on Tik Tok Shop and can bridge the gap between data and business insights. They should have a passion for the business of beauty and an ability to take complex subject matter, distill the information and communicate business insights across the organization.

• Strategy & Planning: Owns Tik Tok Shop Paid Social (GMV Max) strategy and planning for brands. Leads brand-level tactical planning sessions and manages specific brand budgets and actuals. Defines operational framework for GMV Max and related initiatives. Helps drive the innovation agenda for Tik Tok Shop. Coordinates roadmap with Commercial teams and brand marketing. Is accountable for shoppable awareness driving tactics across upper and mid funnel activations.
• Campaign Management & Reporting: Oversees best-in-class campaign structure, implementation and QA of GMV Max for assigned brands to ensure on-time and accurate launches. Performs daily monitoring of GMV Max performance including ROI, AOV, Conversion Rate, Content Strategy and more. Analyzes Tik Tok Shop Paid Media (GMV Max) performance and delivers platform specific, actionable insights. Leads reporting calls, providing concrete insights and actionable next steps for brand stakeholders and commercial teams.
• Testing & Innovation: Identifies and pitches relevant "Test & Learn" opportunities (e.g., new campaign structures, creative testing) specifically for their brands. Works with the Director to align brand tests with the broader divisional learning agenda.

• Expertise with the Paid Social Advertising ecosystem in GMV Max or comparable channels (hands on keyboard experience a must)
• Ability to implement media best practices to take full advantage of the Paid Media landscape
• A working knowledge of all media channels and the prowess to remain diligent on market trends and market conditions
• Demonstrated understanding of strategic planning and implementation in the digital space
• Strong attention to detail and focus on process especially when managing numerous budgets and reporting to internal team(s)
• Experience working with/ management of agency partners and internal teams
• Ability to translate brand and campaign objectives into strategic optimizations
• Demonstrated understanding of strategic planning, partnership development and program implementation
• Ability to effectively present and persuade within individual or group settings through executive level reporting and communication
• Ability to collaborate effectively and respectfully cross-functionally and create clarity within an emerging capability that touches multiple teams
• Ability to analyze brand and campaign performance, as well as execute and present media investment performance clearly to key stakeholders and leadership

• Bachelor's Degree
• 2-5 years' experience with agency or media-focused role (Paid Social ads experience a must)
• Strong project management skills, including…