VP-Insights & Analytics

NCM New York City Office
New York, NY , USA

We are the country’s largest, most innovative cinema advertising platform whose mission is to unite brands with our young, diverse audience through the power of movies and pop culture. Hundreds of millions of moviegoers watch The Noovie Show each year, which airs in movie theaters nationwide prior to the trailers and feature film. NCM offers advertisers incredible reach with unrivaled engagement, making cinema a premium destination for advertisers.

We’re a dynamic, fast-moving company focused on enhancing the movie going experience while developing creative ways for brands to connect with our hard-to-reach audience.

We’re committed to diversity, inclusion, and belonging, and strive to create a culture that leans into innovation, collaboration, accountability, honor, and perseverance. We’re obsessed with the movies, client solutions, and having fun while we work. If that sounds like a great sequel to your career’s story, check us out at

The Vice President, Strategic Insights & Analytics plays a critical role in supporting revenue generation by developing measurement strategies, data-driven narratives, and actionable insights that connect Sales, Marketing, and Research. This roleis responsible for shaping and executing cross-platform measurement solutions, ensuring feasibility, and translating results into compelling client-facing storytelling that supportsNCMxand broader business objectives.

Act as a key partner to Sales by developing measurement strategies and insights that align with client KPIs.

Design and recommend appropriate measurement approaches, including foot traffic, sales lift, brand lift, attribution, and incremental reach.

Work closely with third-party partners to ensure proper setup, execution, and delivery of measurement studies.

Assess and package measurement solutions as Added Value to enhance deal competitiveness and increase deal size.

Interpret campaign performance data and translate findings into clear, actionable insights.

Support the advancement ofNCMxby integrating data, measurement, and storytelling into a cohesive narrative.

Serve as the first point of contact formeasurementfeasibility, helping to streamline internal processes and ensure successful execution.

• Deepexpertisein advertising measurement and attribution, including brand lift, foot traffic, sales lift, and cross-platform incremental reach
• Proven ability to translate complex data and analytics into clear, compelling business narratives that drive revenue and influence senior stakeholders
• Strong understanding of the media and advertising ecosystem, including linear, digital, and emerging currency frameworks (e.g.,Video Amp,iSpot)
• Demonstrated experience leading cross-functional initiatives across Sales, Marketing, Product, and external partners
• Ability to shape and operationalize measurementstrategyat scale, balancing client needs with business feasibility and resource constraints
• Executive presence with strong communication and presentation skills, including experience interfacing with C-level clients and internal leadership
• Strategic mindset with a focus on revenue impact, client retention, and product differentiation
• Experience managing and developing high-performing teams
• Strong vendor management experience across measurement and data partners
• Proficiency in Excel, PowerPoint, and data visualization…