Head of Media, Entertainment & Communication Industry GTM AMS at ServiceNow , NY

Head of Media, Entertainment & Communication Industry GTM AMS job  York, NY.

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — Service Now stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.

But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

The position Head of Media, Entertainment & Communication Industry GTM – Americas is the first media focused position in our transformation to an industry-forward journey. The position will be responsible for helming our integrated strategy and go-to-market execution across our Media & Entertainment sub-industry verticals with the ultimate outcome being an even greater acceleration of our Media industry Net New ACV across our platform of products and solutions.

In addition the role will support the wider Communications vertical. This position reports to the Global Head of Telecom & Media Industry GTM.

A compelling candidate brings a unique combination of experiences, spanning senior leadership experience in the Media or Entertainment industry, a deep understanding on enterprise software and technology, and depth of expertise in strategic consulting. This leader is not afraid to roll up their sleeves and is equally comfortable devising multi-year strategies and updating an implementation tracker with the status of initiatives.

S/he thrives in a high growth, fast-paced environment, and can maintain a ’north star’ point of view despite managing the urgent requests of a given day. A typical day involves equal parts brainstorming on how to go to the next level in Media; leading cross-functional pod work to drive better, tangible customer outcomes; working with Industry partners (e.g., Field Sales, Product, Marketing, Partner, Customer Excellence, Enablement) on specific trends and opportunities that beget new thinking around how we go to market;

and, leading from the front with our customers in inspiring Service Now as the Media Platform for Business Transformation. Over time, this implies the ability to embed a new industry, customer-centric muscle and experience set in a consistent, scalable way.

Core KPIs include: NNACV growth, pipeline development, win rate improvement.

What you’ll do:

• Serve as Service Now’s face of Media in the region, including executive meetings, Marquee events (e.g., Knowledge, World Forums), third party events, bringing thought leadership and transformational impact and stories to bear
• Align deeply with field sellers on priority customers, GTM messages, and execution to ensure successful NNACV target delivery
• Support to build and execute a multi-year growth strategy for the Media industry, including organic plays, Corp Dev/M&A plays, partnerships and resourcing

requirements for growth and aligning this to the overall Communication & Media growth targets

• Support the design a set of priority solutions for Media to inform GTM strategy and execution, including the bill of materials underpinning each solution area (e.g., solution positioning, demos, customer stories)
• Define a set of priority GTM partners, embedding focused solutions in the partnership, and ensuring that these are successful through diligent monitoring
• Promote and generate Media & Entertainment customer transformation stories in partnership with customer advocacy, Field Marketing, PR, comms
• Maintain active pulse and analysis on the…