Creative Growth Lead

Point Five finds the cost buried inside enterprise infrastructure, from the cloud to coding agents. We pioneered Deep Waste across cloud and data platforms, and we are now doing the same for AI token spend with Token Shift.
Fanatics, H&M, Hertz, Nubank, Citizens Bank and other Fortune 500 companies use Point Five to see and cut what their infrastructure and AI actually cost.

We have raised $96 million, most recently a $60 million Series B led by Accel. Engineering sits in Tel Aviv and our go-to-market team is focused on North America. Point Five Labs, our research arm, publishes original work on how infrastructure and AI actually get paid for.

CRN named us one of the 10 hottest cloud computing startups of 2026, Forbes Israel put us on its Next Billion Dollar Startups list, and Redpoint selected us for its Infra Red 100, its ranking of the private companies shaping the future of cloud infrastructure.

This is a hands-on creative role. You will come up with ideas, build them, ship them and watch what happens. The goal is buzz, shares, followers, mindshare and category authority. Pipeline follows attention, but attention is the job.

You will take rough concepts from our leadership and turn them into real campaigns on your own, and you will bring plenty of your own. You will think about distribution while you are still shaping the idea, not after it is finished.

• Invent and ship campaigns, games, competitions, tools, lists, stunts, videos and interactive experiences that people choose to share.

• Turn Point Five's research into stories that engineers, executives and press repeat.

• Make customers, practitioners and partners the heroes of the story, so they are proud to share it with their own networks.

• Get our people, customers and community sharing our work because they want to.

• Give Point Five a distinctive personality and voice across Linked In, Reddit, communities and events.

• Support the creative themes for our conferences and events, and tie them into bigger campaigns, working alongside our field marketing team who bring them to life.

• Make Point Five the name people think of, and the source they reach for, when the topic is infrastructure and AI cost.

• Run lots of fast experiments, keep what works and drop what doesn't.

• Take a dry enterprise number and turn it into something people argue about in the comments.

• A customer just saved a lot of money. Make them the hero of something they actually want to post.

• A big industry conference is one key moment in a three-month campaign. Give the whole thing a theme people remember, and make ours the booth they talk about after they leave.

• Build something interactive, a tool, a game or a quiz, that people send to their team.

• Our category all looks and sounds the same. Show us something that doesn't.

• You have built an audience from zero yourself. A newsletter, a following, a community, a side project, a meetup. You know what it takes to go from 10 people to 10,000 without a famous logo behind you.

• You are always online. You understand Linked In, Reddit, communities, memes and how things spread, and you use them yourself.

• You have made things people voluntarily shared, and you can point to them.

• You write very well and you are funny on purpose.

• You can make a technical or "boring" enterprise category interesting to technical buyers.

• You have done the work yourself, not only briefed agencies.

• You are comfortable with a lot of your experiments failing.

• You are hungry to create breakout work you can put your name on.

You don't need every one of these. Show us you can own this.

• Can code or vibecode well enough to ship a landing page, a leader board or a small tool without waiting for engineering.

• Have a portfolio of experiments, including the ones that flopped.

• Have worked somewhere early during a breakout moment and can say exactly what you contributed.

• Know cloud, Fin Ops, dev tools or AI infrastructure, or are curious enough to learn it fast.

• You want to run a content calendar, manage a social inbox or optimize lead forms.

• You mostly manage agencies and teams rather than make things yourself.

• You are the first person doing this re is no playbook, no asset library and no creative team underneath you.

• Making a customer or partner the hero means getting their comms team to say yes. Some great ideas will die in someone else's legal review.

• A lot of your…