Entertainment Market Research Manager or Senior Manager

NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology. We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges — in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence.

• Do what you love. With conviction.
• Where discovery lives. And impact drives.
• Celebrate difference. Cultivate belonging.
• Big thinking. Collectively inspired.
• Embrace the journey. Be human.

We’re looking for a Research Manager or Senior Research Manager to join our entertainment research team—partnering with the world’s top studios and streaming platforms to shape the content and campaigns that fuel cultural conversations. You’ll manage end-to-end research initiatives, from crafting surveys and discussion guides to transforming data into compelling narratives that address key strategic questions—primarily focused on Film and TV content and marketing.

If you’re passionate about both qualitative and quantitative research, love visualizing data and uncovering insights with clarity and confidence, and thrive as a subject matter expert in the entertainment space, this is the role for you.

• Manage end to end custom quantitative and qualitative research projects, including proposal design, methodology approach, questionnaire and discussion guide development, data analysis and storytelling.
  • Projects may include concept and greenlight evaluation, brand studies, content optimization tests, messaging/positioning evaluation, creative materials tests, post release and franchise development, market sizing, segmentation and custom landscapes.
• Translate research data into clear, actionable insights and recommendations through visual, creative and story‑driven reports.
• Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines.
• Build relationships through effectively managing day‑to‑day client interaction and helping solve client issues and concerns.
• Help provide direction to analysts on the team, giving meaningful feedback on all aspects of a project and training analysts across methodologies.
• Drive successful project execution, collaborating with senior team members and providing input and oversight to junior team members on quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy.

• Experience – We’d love for you to have 3+ years’ experience working in consumer insights, consumer research or in an analyst/strategy role. A strong focus on entertainment is preferred.
• Research practitioner with custom research expertise – You have a strong foundation in custom research across qualitative and quantitative research methodologies, including survey writing, data tab review, quality control, and analytical rigor. Your ability to adapt, think critically, and solve problems is key to delivering high‑quality insights in a fast‑paced, client‑centric environment.
• Writing and Storytelling – You know how to connect the dots and turn complex research findings into clear, compelling narratives. You’re not just reporting what the data says – you’re explaining what it means and why it matters. Whether you are writing a report, building a presentation, or presenting to a client, you bring insights to life in a way that captures attention and drives decisions.
• Data Driven – You’re an expert at working with data to identify trends and insights, including both structured (i.e., data and hard numbers) and unstructured (i.e., interviews and qualitative) data. Advanced data visualization skills using tools such as Excel, PowerPoint, Google Docs and Slides is preferred.
• Self‑starter – You’re internally‑motivated who continuously strives to get things done well, regardless of challenges encountered. You successfully manage time and multiple…