Senior Market Research Manager, Technology Clients

About NRG

NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology. We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence.

We’re proud of our company’s values – these values guide us as we navigate sunny days, gray skies and everything in between:

• Do what you love. With conviction.
• Where discovery lives. And impact drives.
• Celebrate difference. Cultivate belonging.
• Big thinking. Collectively inspired.
• Embrace the journey. Be human.

The Devices & Services team is seeking a Senior Research Manager to join our fast-growing, forward-thinking technology research practice. In this role, you’ll collaborate with some of the world’s most influential brands shaping the future of technology. Our team stays at the forefront of innovation—whether exploring what the next generation of technology might look like, reimagining beloved products, diving deep into the evolving role of AI, and beyond.

In this role, you will manage a wide range of initiatives across the full project lifecycle from proposal to report delivery. You will bring your intellectual curiosity, entrepreneurial mindset, and storytelling ability to lead research initiatives that help solve our clients’ biggest challenges. If you’re passionate about research and want to explore what’s next in technology and consumer behavior, this opportunity is for you!

• Manage all phases of mixed methods research projects, with a strong emphasis on quantitative research, including research design, questionnaire and discussion guide development, data analysis and storytelling.
  • Projects could include audience, landscape, and brand studies, with methods such as tracking, concept and creative testing, messaging/positioning evaluation, market sizing, and segmentation.
• Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports.
• Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines.
• Build relationships through effectively managing day to day client interaction and helping solve client issues and concerns.
• Help provide direction to analysts on the team, giving meaningful feedback on all aspects of a project and training analysts across methodologies.
• Drive successful project execution, collaborating with senior team members and providing input and oversight to junior team members at each step of the research lifecycle.

• Experience – We’d love for you to have 5+ years’ experience working in consumer insights, market research or strategy, ideally with clients in technology.
• Your degree(s) – B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome!
• Passion – An enthusiasm for research, data driven approaches, and strategic thinking. You enjoy staying up to date on industry trends and developments. Small talking or deep diving on technology fuels you.
• Research practitioner – Experience with and flexibility to work on both qualitative and quantitative projects., including both custom ad hoc and tracking projects. Moderation experience is a plus!
• Curiosity and critical thinking – You are genuinely interested in seeking information on the “whys,” always digging for more information to understand what makes consumers tick. Whether it’s understanding why one marketing message is more effective than another or what consumers think we could be using AI for in the future, you can always find something interesting to sink your teeth into.
  
  Simply put, you love to learn.
• Data driven – Excellent at working with data to identify trends and insights, including both structured (i.e. data and hard numbers) and unstructured (i.e. interviews and qualitative) data. Strong experience…