Consumer Insights Senior Analyst

THE POSITION

Fan Duel is seeking a Consumer Insights Senior Analyst to execute a high impact research agenda across multiple business verticals, including Daily Fantasy, Sports book, Horse Racing and Casino. The senior analyst will collaborate with teams across the marketing and commercial organizations to identify and operationalize projects that generate actionable insights.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company.

Everyone on our team has a part to play

• Working with the Market Insights Director, fully manage qualitative and quantitative custom research projects including brand and customer tracking programs from conceptualization to reporting and interpretation. Responsible for scoping programs to answer business need, sample planning, methodology and survey design, data analysis and reporting
• Assist Research team members on additional projects, as needed, with data pulls, analysis, and presentation development
• Provide support in efforts to evolve and enhance brand and customer tracking initiatives
• Responsible for scoping ad hoc research projects and objectives, planning sample specifications, identifying/designing optimal methodologies, developing and programming surveys, and analyzing/reporting timely, error‑free data and insights
• Assist the team in addressing business requests by synthesizing data from custom research, syndicated sources, and other internal analytics and business intelligence sources and translating learnings into visually compelling presentations and POVs
• Build trusted relationships with cross‑functional teams and stakeholders, and actively engage in presenting and socializing insights to aid in decision‑making and inspire action
• Participate in team efforts to improve and discover innovative/actionable research methodologies
• Collaborate with team managing key research vendors
• Maintain regular reporting of insights to help internal clients understand the category and brand landscape

• Bachelor’s degree required
• 3+ years of market research and/or consumer insights experience with at least 2+ years on research vendor side
• 2+ years of experience managing custom research projects from conceptualization to completion
• Proven proficiency with sampling, survey design, and data analysis
• Experience with Qualtrics and/or other DIY Survey creation tools
• Experience measuring advertising effectiveness studies
• Experience in brand tracking & customer tracker research tools
• Strong Excel and PowerPoint skills required, experience with Tableau or other data visualization tools preferred
• Ability to leverage and integrate information from a variety of sources to generate insights
• Proficient in creating stories and gleaning actionable insights from a variety of disparate data sets
• Proficient in visualizing data effectively and presenting to key internal clients
• Demonstrated ability to be a pragmatic problem‑solver
• A curious, agile, team‑oriented, and critical thinker
• Acute attention to detail
• Strong oral and written communication skills
• Strong analytical and organizational skills
• Ability to manage multiple disparate projects concurrently
• Experience in technology, sports, or gaming categories a plus

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long‑term incentive opportunities (based on performance), 401(k) with up to a 5% match, commuter benefits, pet insurance, and more.

Fan Duel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law.

Fan Duel is…