Measurement Science Lead

Overview

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences versal Ads combines premium and brand‑safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one‑stop shop for high‑quality video ads delivering performance and unmatched scale.

Universal Ads is seeking a Measurement Science Lead to help scale and operationalize how we measure advertiser impact. This role will support incrementality studies, trial first‑party measurement solutions in pilot stages, and conduct deep campaign analytics to inform product and revenue strategy. This is a hands‑on, data‑driven role for someone with 3–6 years of experience in advertising measurement who is comfortable operating in a fast‑moving, cross‑functional environment.

The role will serve as a lead external Measurement Science voice and resource for translating methodologies, results/insights, and recommendations for Sales and clients.

• Incrementality & Experimental Design
  • Design and execute geo‑based and quasi‑experimental studies (geo lift, holdout, DiD, reverse holdout), evaluate test power, holdout allocation, duration, and spend structure.
  • Partner with third‑party measurement vendors to ensure methodological rigor (geo lift, MTA, MMM, brand metrics, etc.).
  • Translate results into clear business implications for clients, sales, and product.
• First‑Party Measurement Pilots
  • Trial and evaluate first‑party measurement solutions in early‑stage pilots; stress‑test methodology, validate outputs, and identify data gaps.
  • Partner with product and engineering to refine exposure logging, reporting APIs, and measurement infrastructure.
  • Provide structured recommendations prior to broader rollout.
• Deep Campaign & Audience Analytics
  • Conduct deep dives into creatives, audience delivery, pacing, frequency, reach curves, CPMs, and performance drivers.
  • Identify trends across categories, spend tiers, dimensions, and markets.
  • Enhance internal benchmarks and norms.
  • Surface actionable insights that inform optimization and product improvements.
• Cross‑Functional Partnership
  • Partner with sales to scope defensible measurement plans and align on realistic performance expectations.
  • Collaborate with product to prioritize measurement roadmap initiatives.
  • Support PMM / marketing with data‑backed case studies and performance narratives.

• Campaign measurement, data analysis, experimental research design, measurement science, measurement technologies, Python.
• Stakeholder influence.
• Bachelor's Degree (preferred). 7–10 Years of relevant experience, with 3–6 years in advertising measurement.

Bachelor's Degree (preferred). Comcast also may consider applicants who hold a combination of coursework and experience, or who have extensive related professional experience.

Primary Location Pay Range: $–$. This job can be performed in Illinois with a Pay Range of $92,699.91–$. Comcast intends to offer base pay within this range, dependent on job‑related, non‑discriminatory factors such as experience.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Comcast provides best‑in‑class benefits to eligible employees to support you physically, financially, and emotionally through major milestones and everyday life.