Insights Manager

M&C Saatchi World Services is a full-service marketing company renowned for using commercial advertising to solve the world’s toughest challenges. World Services is a specialty branch of M&C Saatchi Group, and we provide strategic communications, behavior change, and marketing support to Public Sector clients with special emphasis on the US Federal Government and State, Local, Tribal, & Territorial leaders.

M&C Saatchi World Services US is seeking a dedicated Insights Manager. The Insights Manager will sit within the Insights team and support the delivery of M&C Saatchi World Services’ communications campaigns through research, monitoring, evaluation and learning. The role will work closely with programme management, strategy, analysis, monitoring and creative colleagues to inform campaign strategy, planning, delivery and client reporting.

The role will design and implement qualitative, quantitative and digital assessment approaches to understand campaign performance, audience response and the effectiveness of communications activity. Responsibilities will include developing assessment frameworks and data-collection tools, analysing and triangulating datasets, and producing high-quality baseline, midline, endline and other research outputs.

The Insights Manager will combine senior research delivery with partner and supplier liaison, support to programme teams, and supervision and quality assurance of contributions to research deliverables. The role may not always include formal line management but will involve providing guidance to colleagues and translating findings into timely, practical recommendations.

The role requires strong technical literacy, confident use of research and analytical tools, and responsible, critical use of LLMs and other AI‑enabled tools to support rather than replace expert judgement.

The Insights Manager will be line managed by a Research Director, Senior Research Director or Associate Director and will report into the Head of Insights through the relevant line‑management structure.

• Design qualitative, quantitative and mixed-methods research for campaign development, assessment and evaluation.
• Develop research tools, assessment frameworks, logical frameworks and Theory of Change approaches.
• Incorporate digital insight, social media data and open-source research where relevant.
• Ensure methods are ethical, proportionate and appropriate to the operating context.
• Support baseline, midline, endline and ongoing evaluation activity.

• Clean, analyse and triangulate qualitative and quantitative data.
• Assess campaign performance, audience response and communications effectiveness.
• Produce rapid findings, client reporting and research outputs, including baseline, midline, endline and lessons‑learned reports.
• Translate findings into clear, practical recommendations for strategy and programme teams.

• Use appropriate research, analysis and visualisation tools, including SPSS, R, Stata, Excel, Tableau and relevant specialist platforms.
• Use LLMs and other AI‑enabled tools responsibly while retaining human analytical judgement.
• Review AI‑assisted outputs for accuracy, bias, source quality, confidentiality and relevance.

• Lead research components across design, fieldwork, analysis and reporting.
• Manage research partners, suppliers and outsourced activity where required.
• Supervise and support Analysts and Senior Analysts.
• Quality assure research methods, evidence, analysis and outputs.
• Contribute to research standards, templates and ways of working.

• Work with programme, strategy, creative, analysis and monitoring colleagues to apply research findings.
• Communicate findings clearly to UK and international stakeholders.
• Respond to research and insight requests and contribute to continuous improvement across the team.

• 4–5 years’ professional experience in research, monitoring and evaluation, social research, behaviour research or a closely related field.
• Strong experience designing and delivering qualitative,…