Director, Integrated Insights and Strategy – Antivirals Lifecycle

• Lead the insights and strategy function for Paxlovid within Global Commercial Analytics
• Serve as strategic thought partner to US and Global Paxlovid commercial teams
• Frame and answer priority business questions related to market dynamics, patient/HCP behavior, and investment decisions
• Design and lead qualitative, quantitative, and mixed-methods primary market research
• Translate business priorities into decision-led learning agendas
• Anticipate market evolution, competitive entrants, treatment paradigm shifts, and access dynamics
• Lead vendor selection and management, including scope, contracting, and quality oversight
• Connect sales, claims, patient/HCP, media, CRM, research, and secondary analytics into decision-ready narratives
• Develop integrated research and data analysis plans linked to brand decisions
• Build and maintain an in-house knowledge base
• Develop and monitor KPIs for Paxlovid marketing campaigns and commercial execution
• Recommend campaign improvements and corrective actions
• Evaluate campaign assets for optimal customer experience
• Integrate campaign performance insights to inform resource allocation
• Partner on Long-Range Forecast and Operating Plan development
• Lead cross-functional dialogue across data science, analytics engineering, market research, and media teams
• Advance the future direction of brand activities and contribute to IIS capability-building and knowledge-sharing
• Manage and coach junior team members and/or vendor partners

• BA/BS in Marketing, Psychology, Statistics, Mathematics, Economics, Engineering, or related field required
• 8+ years of experience in market research, consulting, commercial/marketing analytics, or a related field; 7+ years with an advanced degree
• Experience leading both primary market research and secondary data analytics for a major brand or therapeutic area over $1B
• Experience with qualitative and quantitative research
• Ability to frame ambiguous business problems into testable hypotheses and learning plans
• Experience developing and monitoring marketing/commercial KPIs
• Ability to translate campaign performance data into optimization recommendations
• Working proficiency with Tableau, Snowflake for Analytics, Dataiku, Claude, or similar analytics and reporting platforms
• Strong executive presence and ability to influence without authority
• Ability to distill complex, multi-source data into clear, persuasive narratives and recommendations
• Strong cross-functional stakeholder management
• Candidates must be authorized to be employed in the U.S. by any employer
• This position requires permanent work authorization in the United States
• U.S. work visa sponsorship is not available for this role now or in the future
• Ability to travel based on business needs

Demonstrates expertise in leading market research and analytics strategies, with a strong focus on developing and monitoring KPIs for marketing campaigns. Proficient in translating complex data into actionable insights and recommendations to drive brand decisions.

• Market Research Leadership
• KPI Development and Monitoring
• Qualitative and Quantitative Research
• Data Analysis with Tableau
• Cross-Functional Stakeholder Management

• Market Research
• Commercial Analytics
• Data Analysis
• KPI Development
• Qualitative Research
• Quantitative Research
• Hypothesis Testing
• Optimization Recommendations
• Decision-Led Learning Agendas
• Vendor Management

• Executive Presence
• Influencing Without Authority
• Stakeholder Management
• Coaching and Mentoring
• Persuasive Communication

• Paxlovid
• Commercial Strategy
• Market Dynamics
• Patient/HCP Behavior
• Investment Decisions
• Campaign Performance
• Resource Allocation
• Long-Range Forecast
• Operating Plan Development
• Knowledge Sharing

• Tableau
• Snowflake for Analytics
• Dataiku
• Claude
• CRM Systems