Director, Product Marketing & Intelligence

Dallas, TX
- Hybrid (3x in office/week);
New York, NY
- Hybrid (3x in office/week)

Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation's top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their work forces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work.

With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Lantern is trusted by the nation's largest employers to deliver care to more than 6 million members across the country. Learn more about us at

Lantern is the specialty care platform for surgery, cancer, and infusions. We're looking for a Director, Product Marketing & Competitive Intelligence to own how Lantern understands its market and its competitors — and turn that understanding into commercial advantage. This is a senior level individual contributor role that owns the function end to end.

You're a researcher first, curious by nature, always chasing an angle nobody assigned you. You pull signal from everywhere — Reddit threads, podcasts, Linked In, Instagram, Tik Tok, trade press, H  — and you know the rhythm of when Mercer, Aon, and WTW drop their annual reports well enough to have it synthesized before a competitor has even opened theirs.

You're just as strong live as you are behind a screen. You know how to run an interview: when to push, and when to sit in silence and let someone fill it. You can go deep in the weeds on a niche detail, then step back and know exactly what an executive needs to hear to make a call. You use AI to move faster through all of it, and you own your domain without needing anyone to check in on you.

Location
:
Dallas, TX or New York, NY - Hybrid schedule (3x in office per week)

Responsibilities
:

• Own competitive and market intelligence for the company — what we track, how we gather it, and how it's used
• Continuously scan public, social, and industry sources — news, social platforms, forums, podcasts, analyst/consultant reports, trade journals — to catch signal early
• Own and evolve our competitive alerting infrastructure: what we monitor, at what alert level, and how raw signal becomes a field-ready teardown
• Design and commission original research — paid surveys and studies — when public and internal data can't answer the question
• Own and run focus groups, advisory-panel research, and other external research relationships as needed
• Run structured interviews with customers, prospects, and the field to understand why we win and lose
• Own fast, ongoing insight delivery to the field — battle cards, real-time competitive alerts — in formats they can pick up and use immediately
• Build and maintain the competitive response playbook: a pre-agreed plan for whether and how Lantern responds to specific competitor moves
• Establish a commercial confidence baseline and track quarter-over-quarter improvement in how the field sells against our primary competitors
• Produce a quarterly report for executive leadership on trends, patterns, and forward-looking recommendations
• Partner with internal data and content teams so findings become narrative others can use, not a silo
• Partner with enablement to train and certify the field on tone and delivery of depositioning and objection handling

Requirements
:

• 7+ years in competitive intelligence, market research, or qualitative research, with direct customer and prospect contact
• Healthcare or complex B2B employer-healthcare…