Retail Marketing Manager, Grown Brilliance

Retail Marketing Manager, Grown Brilliance

About Leap

Leap is building the world’s largest network of branded retail stores - powered by data, systems, and scale. The Leap Platform enables brands to deploy physical retail that works in concert with ecommerce, faster and with meaningfully reduced cost and risk. We bring modern brands to life through compelling, immersive customer experiences and data-driven operations.

Our team is powering the next generation of leading consumer brands by creating vibrant presences in local communities nationwide. As one of the fastest-growing companies in the retail and ecommerce space, Leap has launched stores for dozens of brands and continues to scale its network across brands, markets, and categories.

Come take this leap with us. Your ideas, perspective, and voice are valued here.

As the Retail Marketing Manager, Grown Brilliance, you will be the strategic lead responsible for driving foot traffic and brand awareness across our national fleet of retail stores. You will own the strategy and execution of impactful local partnerships, high-profile events, and integrated marketing initiatives that bridge the gap between digital discovery and in-store conversion.

A primary focus of this role is to act as a cross-functional connector, collaborating closely with brand team and store teams to ensure every store has a localized marketing strategy that resonates with the community. You create compelling reasons for customers to visit and engage with Grown Brilliance in person.

This role is based in New York City, with the expectation to be in the office at least 3 days a week.

• Store Traffic Generation:
  Design and execute localized marketing campaigns and national retail initiatives specifically measured by their ability to increase high‑intent foot traffic and as a result, increase revenue.
• Annual Strategy:
  Develop and maintain a retail marketing calendar that aligns with product launches, seasonal peaks, and regional store events in partnership with cross‑functional teams.
• Partnerships & Events:
  Identify, secure, and manage local and regional partnerships and events that align with the Grown Brilliance brand to drive new customer acquisition, community engagement and customer retention strategies.
• Omni‑channel Activation Strategy:
  Work with internal partners to create a comprehensive strategy to support retail marketing activations through a mix of 1:1 clienteling, SMS, and broad email campaigns to drive engagement and store traffic.
• Field
  
  Collaboration:
  
  Work closely with store leaders and store employees to understand local market nuances and provide them with the marketing tools and toolkits needed to drive traffic.
• Brand Alignment:
  Collaborate with Grown Brilliance executives and creative teams to ensure all retail marketing assets and strategies remain consistent with the overall brand identity while serving the needs of the physical stores.
• Performance Tracking:
  Communicate the ROI of retail marketing efforts to leadership, providing clear data-driven narratives on how events and partnerships are fueling physical growth.

• Traffic Generation:
  Measurable increase in customer foot traffic driven directly by marketing events and partnership initiatives.
• Partnership Impact:
  Successful execution of a predefined number of high-value local partnerships and events per quarter with clear attribution to store sales.
• Operational Alignment:
  Seamless execution of the retail marketing calendar across all fleet locations, ensuring field teams are fully briefed and equipped for every campaign.
• Brand Satisfaction:
  Positive feedback and successful adoption of marketing initiatives by field leaders and internal brand partners.

• Professional
  
  Experience:
  
  5+ years of experience in Retail Marketing, Field Marketing, or Brand Management, with a proven track record of driving physical traffic in a multi‑unit retail environment.
• Cross‑Functional Expertise:
  Demonstrated ability to collaborate effectively with diverse stakeholders, from corporate brand partners to field employees and store managers.
• Event & Partnership…