Director of Sales

Director of Sales

Gamers Choice Long Island City, Queens, New York, United States Sales

Gamer’s Choice is a team of passionate gamers, creators, and innovators based in Queens, New York. What began as a small local shop has grown into one of the leading destinations for Trading Card Game players and collectors around the world. We’re driven by a shared love for gaming and community, offering both an engaging online experience and a vibrant in‑store atmosphere.

Our mission is to be the ultimate home for fans to connect, compete, and celebrate the games they love. While Yu‑Gi‑Oh! has always been our foundation, we’re expanding into new titles like Pokémon, One Piece, Riftbound, League of Legends, and Disney Lorcana. Our Long Island City store serves as the heart of our community, hosting tournaments, events, and gatherings that bring players together both in person and online.

Location: Long Island City, Queens

Schedule: Core hours Tuesday – Sunday 12:00 PM – 8:00 PM (average 50‑60 hours per week, flexible based on business needs and live show events)

Reports to:

CEO

Base Salary: $150,000 – $250,000 per annum

This role is compensated with a fixed base salary. Compensation within the band is determined by demonstrated experience, scope of responsibility, and ability to operate with full ownership in a high‑intensity environment. Performance bonus eligibility may be evaluated after six months in the role, based on demonstrated performance and business needs. Equity is not a part of the current compensation structure.

We’re hiring a Director of Sales to own revenue and margin across every channel where we sell directly to consumers. Our DTC marketplaces include TCGplayer, our webstore, and more. Live commerce includes Whatnot, Tik Tok Live, and physical retail (our NYC flagship and future stores). This is a builder’s role, not a caretaker’s. You’ll inherit a fast‑growing, founder‑led business with real momentum, imperfect data, and a lot of whitespace.

Your job is to turn that into a documented, measurable revenue machine, a live‑show calendar that hums, a sales team that hits its numbers, a retail floor that converts, and a dashboard the whole company can run off of.

This role is for an operator who has already built a multi‑channel DTC revenue function from a low‑structure starting point and wants to do it again, with more scale, in a category they’re excited about.

You probably:

• Have owned revenue and margin across at least two of: marketplaces (TCGplayer, Amazon, eBay), live commerce (Whatnot, Tik Tok Live), and retail/ shop‑floor environments.
• Have personally taken a sales or revenue function from "vibes and spreadsheets" to a documented system with a team, a cadence, and a dashboard.
• Talk and think like an owner, in P&L, payback, inventory turn, sell‑through, not just in topline GMV.
• Get genuinely fired up about trading cards, collectibles, live commerce, or the broader hobby and creator economy.
• Have thrived in messy, founder‑led, high‑growth environments and prefer that to a polished corporate seat.

This is a high‑ownership, high‑intensity role. We move fast, we operate in public (live shows, retail floor, marketplace listings), and revenue happens nights and weekends as much as weekdays. Expect to be on‑site at our NYC flagship and live studio regularly. This is not a remote role. Live commerce peaks in the evenings and on weekends. You should be comfortable being on the hook for a number every week, every month, every quarter, and being public about it.

You’ll be hands‑on for the first 6–12 months: hosting shows, jumping on the retail floor, building scrappy reports, and troubleshooting listings before you have a team to delegate to.

• Own revenue and margin: Full P&L ownership across DTC marketplaces, live selling channels, and the retail store. Set growth targets, pricing guardrails, channel strategy, and decide which channels to double down on versus sunset.
• Own the live selling machine: Treat every stream and major drop as a live sales event. Set the show calendar and cadence, design show…