Director, E-Commerce

Location: New York

The Director of Ecommerce is responsible for driving the strategic growth and operational success of direct-to-consumer Shopify stores for music artists and entertainment brands. This role leads a team of US-based E-Commerce Store Managers and works cross-functionally with Marketing, Production, Finance, Creative and Fulfillment partners to deliver high-performing online stores that align with each artist’s creative vision and commercial goals.
* Lead and develop a team of US-based Ecommerce Store Managers responsible for the day-to-day management of artist stores.
* Provide clear direction, prioritization, and workflow structure to support successful execution of ecommerce initiatives across multiple artists and campaigns.
* Partner closely with the Ecommerce Operations Manager, the Production team, and fulfillment partners to ensure alignment across product availability, ordering workflows, inventory planning, and customer experience.
* Partner with Ecommerce Operations to establish scalable processes that improve coordination across marketing, merchandising, operations, and supply chain functions.
* Act as a key point of contact for internal stakeholders including Finance, A&R, Production, Marketing, and Artist Management teams
* With oversight from the VP, Ecommerce and support from Marketing, work with store managers to implement merchandising strategy across Shopify stores to drive revenue growth, conversion optimization, and customer engagement.
* Guide store managers in the development of product assortments in collaboration with Licensee, Tour, Wholesale, and internal product teams.
* Oversee the store manager’s development of seasonal and campaign-based merchandising strategies aligned to album cycles, touring schedules, anniversaries, holiday, and key retail moments.
* Ensure stores reflect artist brand positioning and creative direction while maximizing commercial performance through PDP and SEO optimization.
* The Director may manage up to five Ecommerce stores, depending on need.
* Demonstrate strong understanding of Shopify store architecture across both front-end user experience and back-end configuration, including themes, navigation structure, product set up, integrations, analytics tracking, and app ecosystem.
* Provide guidance and oversight to internal teams or external designers and developers to ensure stores are launched efficiently and aligned with brand, marketing, and operational requirements.
* Evaluate and implement ecommerce tools, integrations, and technologies that enhance functionality and operational efficiency.
* Maintain awareness of ecommerce trends, fan behavior insights, compliance requirements, and industry best practices
* Support forecasting and budget planning for ecommerce initiatives.
* Work with VP, Ecommerce and store managers to evaluate performance, identify revenue opportunities, and improve profitability.
* Monitor KPIs including conversion rate, AOV, revenue growth, campaign performance, and customer acquisition metrics.
* 7+ years ecommerce experience, preferably in music, entertainment, fashion, or direct-to-consumer retail.
* Strong Shopify expertise and understanding of ecommerce ecosystems, tools, and integrations.
* HTML, CSS, Liquid, Photoshop, UX knowledge / experience.
* Demonstrated ability to manage and develop teams in a fast-paced environment.
* Strong marketing and project management capabilities, including experience coordinating complex campaigns across multiple stakeholders.
* Experience collaborating cross-functionally with marketing, product development, operations, and fulfillment teams.
* Strong understanding of merchandising strategy, customer behavior, and conversion optimization.
* Ability to manage multiple priorities and meet deadlines in a dynamic environment.
* Strong communication skills with the ability to work effectively with artists, management teams, and internal stakeholders.
* Data-driven mindset with ability to interpret performance metrics and translate insights into action.
* Proficiency in Microsoft Office applications, Asana, Klaviyo, preferred.
* Experience working with global ecommerce stores and fulfillment partners is a…