Brand Copywriter

Overview

The Foot Locker Consumer Integration Team connects cross‑functional partners to deliver seamless, customer‑first marketing experiences across physical and digital touchpoints. The Store Marketing Coordinator plays a critical role in supporting store‑based marketing initiatives that drive traffic, elevate brand presence, and connect national campaigns to localized retail execution across Foot Locker and Kids Foot Locker stores. This role partners closely with the Manager, Store Marketing to assist in the coordination and execution of store marketing programs—ensuring brand, product, and cultural moments show up consistently, clearly, and on time across the fleet.

The ideal candidate is highly organized, detail‑oriented, and eager to learn how omni‑channel store marketing strategies come to life at scale.

Store Openings & Closings (Support)

• Support the execution of brand‑led store opening and closing marketing plans, including timelines, asset tracking, and coordination with internal teams
• Assist in maintaining elements of the Store Opening & Closing Playbook, ensuring assets, briefs, and executional details are accurate and up to date
• Support go‑to‑market execution across:
  • Pre‑opening awareness and buzz
  • Opening‑moment activations
  • Post‑opening sustained traffic drivers

Mall & Local Store Marketing

• Coordinate in‑mall and local marketing execution in partnership with Mall Operators and internal teams
• Track deliverables, timelines, and approvals for mall and local initiatives
• Support local events, activations, and experiential moments by managing briefs, assets, and executional details

Omnichannel Store Connectivity

• Support in‑store connectivity across channels by helping align:
  • Physical store marketing assets
  • Digital, app, and loyalty touchpoints
  • Media, social, and influencer moments
• Assist in translating merchandising and store initiatives into clear omni‑channel marketing communication
• Partner with Community Impact and Geo teams to support marketing for store‑level events and activations

Coordination & Reporting

• Manage trackers related to store marketing assets, programs, and timelines
• Gather execution feedback, store insights, and recap inputs to support reporting and optimization
• Act as a day‑to‑day point of coordination between Corporate Marketing, Field Teams, Visual, and Operations on store marketing needs

Qualifications & Skills

• 2–3 years of experience in retail marketing, integrated marketing, store marketing, or related fields
• Strong organizational and project coordination skills with high attention to detail
• Ability to manage multiple timelines and work streams in a fast‑paced environment
• Clear and effective written and verbal communication skills
• Collaborative, proactive mindset with a willingness to learn and support where needed

Preferred

• Experience supporting store openings, local marketing, or mall‑based campaigns
• Familiarity with Airtable and/or other project management tools
• Understanding of retail store operations or visual merchandising processes

The annual base salary range is $55,000-$63,500. This range represents the anticipated low and high end of the salary for this position. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.

Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits

• Employee Discount
• Paid Time Off
• Medical | Dental | Vision Coverage
• 401(k) | Roth 401(k)
• Stock Purchase Plan
• Life Insurance
• Flexible Spending Account
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture
• Employee Resource Groups