Store Manager - Flatiron

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side‑by‑side with a team of adventure-loving people, The North Face just may be the place for you.

To learn more about our values and our culture, visit The North Face Careers or

A day in the life of a Store Manager at The North Face looks a little like this.

As the strategic leader of the store, the Store Manager drives business performance, delivers exceptional customer experience, and cultivates a high‑performing, inclusive team culture. This role champions brand values and ensures operational excellence across all areas, directly impacting profitability, team development, and customer satisfaction. Ideal for a dynamic, people-focused leader who thrives in a fast‑paced retail environment and is passionate about building strong teams and memorable customer interactions.

• Model exceptional customer service and selling behaviors, driving a consumer‑centric mindset and elevating the in‑store experience.
• Partner with store leaders and associates to achieve and exceed sales goals, monitoring progress against key performance indicators.
• Model brand‑specific service standards and selling behaviors to foster authentic customer engagement.
• Utilize independent judgment and discretion to lead all aspects of people management, including recruitment, hiring, onboarding, performance evaluations, promotions, and terminations.
• Monitor and shape store culture to ensure alignment with company values and a positive team environment.
• Provide coaching, feedback, and training in customer service, product knowledge, brand identity, and operational excellence.
• Assess customer interactions and overall store experience; resolve escalated customer concerns with professionalism and sound judgment.
• Manage store operations including scheduling, expense control, loss prevention, audits, and reporting.
• Ensure visual merchandising standards are met, and inventory is maintained through proper shipping and receiving procedures.
• Support store marketing events and community engagement initiatives to drive traffic and brand awareness.
• Promote a culture of accountability, creativity, and continuous learning by sharing best practices and encouraging collaboration.
• Uphold company policies, safety standards, and operational procedures.
• Demonstrate inclusive practices that honor diverse backgrounds, skill sets, and lived experiences, consistently reflecting VF Values and brand identity.

For this role, foundational skills and 3‑5 years of related professional/retail management experience are required. A High School diploma is required; an associate’s degree is preferred. Undergraduate or graduate degrees are valued but not required – your professional achievements and leadership impact matter most.

• Proven ability to drive results through store teams and exceed sales and profit goals.
• Skilled in coaching, motivating, and building high‑performing, diverse teams.
• Strong verbal and written communication skills with the ability to influence across all levels.
• Solution‑oriented and flexible in a fast‑paced, dynamic retail environment.
• Capable of working independently, managing shifting priorities, and meeting business expectations.
• Comfortable using word processing, spreadsheets, and retail software tools.
• Ability to stand and move throughout the store for extended periods and perform physical tasks such as bending, reaching, squatting, climbing ladders, and lifting light to moderate weight, with or without reasonable accommodation.

$80,000.00 USD – $ USD annually

This position is eligible for additional compensation awards that may include an annual incentive…