Wine & Spirits Field Merchandiser

• Reliable transportation and willingness to travel throughout assigned territory (Required)
• Associate's Degree or equivalent experience (Preferred)
• Minimum 2 years of merchandising, retail, beverage alcohol, CPG, or related field experience (Preferred)
• Strong communication and relationship-building skills
• Ability to work independently and manage a territory effectively
• Strong organizational and time management skills
• Proficiency with mobile reporting applications and digital platforms

The Merchandiser is responsible for maximizing brand visibility, merchandising execution, and retailer engagement across a designated territory. This role serves as the primary field representative for assigned accounts, ensuring merchandising standards are maintained while identifying opportunities to grow brand presence, strengthen retailer partnerships, and drive sales performance.

The Merchandiser will execute against A.P. Keaton and client objectives while supporting the implementation of the Perfect Store framework, a global execution standard focused on availability, visibility, assortment, pricing, and display excellence.

The ideal candidate is highly organized, self-motivated, relationship-oriented, and passionate about delivering best-in-class execution at retail.

Our goal is simple:
Win in the Off-Premise.

• Maximize brand visibility across key retail accounts and retailer partners
• Strengthen relationships and merchandising representation throughout the retail liquor store universe
• Build brand loyalty through education, communication, and consistent execution
• Develop a strong understanding of market dynamics, challenges, and opportunities
• Establish a credible feedback loop from the trade to support future activation and programming
• Identify opportunities to improve merchandising effectiveness and drive sales growth

Account Management & Relationship Building

• Service and maintain approximately 75–100+ target accounts within an assigned territory
• Establish consistent account visitation frequency to strengthen retailer relationships
• Identify merchandising, display, and programming opportunities within assigned accounts
• Serve as a trusted resource for retailers and trade partners
• Build productive relationships with store owners, managers, and key decision-makers
• Identify opportunities for incremental displays, merchandising placements, and promotional execution
• Deliver, build, install, and maintain displays and point-of-sale materials
• Execute merchandising programs in compliance with all applicable laws and retailer requirements
• Ensure shelves, displays, and promotional placements are visually appealing, fully stocked, and properly maintained
• Utilize POS materials strategically to maximize visibility and consumer engagement
• Support larger display builds, resets, and special execution projects as needed
• Share best-practice execution examples with retail partners
• Maintain merchandising standards across all assigned accounts
• Execute against Perfect Store standards, ensuring excellence in:
• Availability
• Visibility
• Assortment
• Display Execution
• Identify and correct execution gaps that impact brand visibility or sales performance
• Ensure priority accounts consistently meet program execution standards
• Build and maintain displays, case stacks, racks, display enhancers, shelf merchandising solutions, and other approved merchandising elements
• Ensure all merchandising activities support client objectives while maintaining retailer compliance

• Manage inventory levels and monitor POS availability within the assigned market
• Coordinate with warehouse partners and internal teams to support merchandising needs
• Identify inventory requirements and communicate replenishment needs proactively
• Assist with storage, organization, and movement of merchandising materials
• Support inventory audits and POS asset accountability
• Assist with delivery, staging, and deployment of POS materials throughout the territory
• Capture and report key market information, including:
• Store conditions and merchandising opportunities
• Competitor activity
• Activation opportunities
• Market trends and challenges
• Conduct regular…