Visual Merchandising Manager

VISUAL MERCHANDISING LEADReports To

Tara Johnson, Chief Brand Officer

Creative & Marketing Team

Fishs Eddy Flagship Store, NYC (with travel to additional locations as we grow)

Fishs Eddy is not just a brand—it’s a way of thinking. We are built on humor,

authenticity, and a passion for great design. We create unique, high-quality

housewares and tabletop products with a distinct personality that resonates with

our customers. Our team is a close-knit group of thinkers, doers, and creatives

who embody our core values every day.

This is a highly creative, highly hands‑on leadership position.

We're looking for someone who can dream up an idea in the morning and be

painting, building, installing, and merchandising it by the afternoon. Someone

equally comfortable sketching a floor plan, directing a team, building a display

wall, styling product, or climbing a ladder to install a window.

As Visual Merchandising Lead, you'll own the visual experience across Fishs Eddy

—from brick and mortar, shop‑in‑shops, pop‑ups, and wholesale environments.

You’ll work directly with our Founder, Julie Gaines, and Chief Brand Officer, Tara

Johnson, and the VM team in helping evolve one of New York's most beloved

retail brands while protecting everything that makes it unique.

Own the visual merchandising strategy across all retail environments.

Translate product launches, seasons, collaborations, and campaigns into

compelling in‑store stories.

Develop visual concepts that are distinctly Fishs Eddy—unexpected,

humorous, nostalgic, and memorable.

Maintain and evolve the visual identity of our flagship store while

expanding the experience into new locations.

Design, build, paint, fabricate, install, and merchandise displays.

Create iconic window displays that stop people in their tracks.

Style tables, shelving, feature areas, and promotional moments.

Produce hand‑painted signage and visual elements that reflect the Fishs

Eddy personality.

Source props, materials, fixtures, and creative display solutions.

Develop merchandising standards for new stores, pop‑ups, shop‑in‑shops,

and wholesale partners.

Create planograms, merchandising guides, visual standards, and

Ensure every Fishs Eddy location feels cohesive while allowing each space

to have its own personality.

Partner with store leadership to ensure consistent execution.

Manage and mentor a growing visual merchandising team.

Plan installations, timelines, budgets, and seasonal rollouts.

Coordinate with Marketing, Creative, Retail Operations, and Product teams.

Balance multiple projects while maintaining exceptional attention to detail.

Roll up your sleeves whenever needed—this is a leadership role built on

doing.

5+ years of visual merchandising experience in specialty retail, lifestyle,

home, design, or experiential retail.

Proven experience leading visual merchandising projects from concept

through execution.

Experience developing merchandising standards, planograms, and retail

visual guidelines.

Strong understanding of product styling, storytelling, and customer flow.

Excellent project management and timeline planning skills.

Experience managing installations across multiple locations.

Comfortable building, painting, fabricating, and installing displays

yourself.

Strong leadership skills with experience managing creative teams.

Exceptional attention to detail.

Comfortable working in a fast‑moving entrepreneurial environment.

communication, fine art, or fabrication.

Experience with shop-in-shop environments or multi-store retail concepts.

Sign painting, illustration, woodworking, prop fabrication, or other hands‑

Experience opening new retail stores.

Familiarity with Sketch Up, Adobe Creative Suite, or similar design tools.

You appreciate that our stores aren't polished—they're full of personality.

You know the difference between merchandising products and telling stories.

You love creating spaces that surprise people, make them laugh, and make them

want to explore every shelf.

You aren't afraid to get paint on your clothes, move furniture, build something

from scratch, or spend the day on a ladder if that's what it takes to create

something unforgettable.

If you're looking for a desk job, this isn't it.

If you're looking to help shape one of New York City's most iconic retail brands,

we'd love to meet you!

• Good sense of humor
• Self‑deprecating
• Ability to banter.

• Built on respect, driven by diversity.
• EVERY voice has a seat at our table.

• Optimistic mindset / adaptable skillset.
• Challenges are chances to grow.

• Direct, authentic, and respectful communication.
• Listen, learn, lead … in that order.
• Empower every voice.
• No room for “Yes Men.”

• Nothing above OR below us.
• Hard work, grit, determination.
• One team, one goal … shoulder to shoulder.