Ralph Lauren Senior Brand Merchandising Manager, Purple Label Sportswear

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and Celebration.

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and Celebration.

The Brand Merchandising Lead for Sportswear, Footwear & Accessories will be directly responsible for driving Brand Merchandising Strategy and execution for Men's Purple Label in partnership with design, product development, marketing and regional buying partners, and influence set strategies with other cross functional partners.

• Lead brand and product strategy - from concept phase with design through execution at store level, including long range strategy setting, seasonal strategy, and line-planning. o Support DTC Assortment process and Wholesale go-to-Market activity. o Drive to Long Range Plan Targets- global sales growth across the following categories:
  Outerwear, Sweaters, Shirts, Bottoms, Denim, Footwear, Luggage, Belts, Small Leather Goods, Hats. o Responsible for strategic and line-plan coordination with Men's Purple Label to create comprehensive approach to growing Men's Sportswear, Footwear & Accessories. o Responsible for supporting MTO business for Purple Label Sportswear, Footwear & Accessories, working closely with Design, PMT and Regional Buying and Retail teams. o Drive the implementation of new MTO digital platform in partnership with Innovation and Production teams.
  
  o Partner with Senior Brand Creative Director & Design team to ensure design vision is captured while meeting and exceeding revenue and profit goals
• Understand the target customer archetypes, informed by a deep knowledge of the consumer and competitive landscape and in support of the brand priorities.
• Identify growth opportunities in product offer; validated by analytics, commercial hindsight learnings and global market research.
• Accountable for financial performance by monitoring sales, identifying losses, competitive analysis regarding pricing, profit, marketing, etc.
• In partnership with product management team, monitor divisional adherence to deadlines to ensure timely deliveries.
• Oversee seasonal brand merchandising strategies and assortment presentations to commercial and cross functional partners.
• Create clear product briefs for all new developments; clearly articulating target customer, competitive benchmarks and product attributes including target price and AUC.
• Partner with regional buying teams to ensure vision and message of the concept is reflected at the retail level.
• In conjunction with regional buying & retail teams, provide framework & implementation of product training
• Maintain knowledge of industry/market trends through business, competitive analysis and a synthesis of commercial feedback and input.
• Strengthen the talent of the company by leading peers, promoting successful partnerships, and managing effective and diverse teams.

Proven expertise and experience with men's luxury at comparable brands with a focus in sportswear categories

• Superior product savvy and commercial acumen - in equal parts
• Ability to quickly identify market value…