Brand Image Manager, Wholesale

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and Celebration.

The Brand Image Manager is responsible for developing and managing the creative process, ensuring the visual aesthetic/customer experience of the Ralph Lauren brand is both enhanced and elevated in the wholesale markets. The Brand Image Manager will partner with the regional field teams to provide creative guidance to sustain brand presentation and aesthetics after each store rig/apparel styling.

• Manage the installation of all interior and window changeovers, including production of any interior sets, on-site prop handling prop placement and rigging.
• Identify and develop unique design specifications by door in keeping with established seasonal themes.
• Ensure that store interior sets are maintained daily, including repositioning mannequins, re-propping, re-merchandising, and sourcing alternative products for interior presentations.
• For each installation, manage the procurement and compilation of creative and aesthetic elements for windows, including wallpaper, paint, rugs, fabrics, lighting and decorative prop elements.
• Research, identify and utilize multiple vendors and resources for props and decorative elements.
• Manage and train a team of coordinators; recruit freelance staff when needed.
• Conduct daily walkthrough of locations, identifying opportunities to improve and maintain the overall aesthetic and creative appearance of the site, including the overall tidiness of each store.
• Plan and prep, in keeping with a rolling creative calendar, for the next installation or floor change.
• Manage checkbooks and ensure that all installations stay on budget.
• Communicate on a regular basis with Brand Image and Retail Development partners to ensure that business needs are met in the most brand-appropriate manner.
• Maintain a current understanding of marketing, showrooms, delivery schedules and installation timelines using SharePoint for the Brand Image and Retail Development sites.
• Partner with manager colleagues to support their business needs i.e. Men's and Women's brands, when time permits.

• Preferred experience in visual presentation and apparel styling (rigging); experience in a luxury retail and wholesale environment.
• Strong time management and organizational skill set which enables managing and engaging the team.
• Ability to conduct installations outside of standard working and retail store hours
• Excellent communication skills, both verbal and written, with supervisors, direct reports and peers.
• General computer proficiency including Word, Excel and Outlook.
• Passion and affinity for the Ralph Lauren brand.
• Willingness to work flexible hours, including evenings and weekends, as needed.
• Ability and willingness to manage and travel to multiple store locations.