Assistant Store Manager Visual Merchandiser
Listed on 2026-09-28
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Retail
Retail & Store Manager, Merchandising, Retail Marketing
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
As an Assistant Store Manager Visual Merchandiser at Coach you'll be responsible for bringing the Coach brand vision to life through compelling visual merchandising and an elevated customer experience. This role partner's with the Store Manager and Visual leadership to drive sales performance, operational excellence, team development, product presentations, styling and visual standards while ensuring the store consistently reflects Coach's expressive luxury aesthetic.
Key Responsibilities- Drive Sales & Strategy:
Support the Store Manager in achieving sales goals through forecasting, planning, and implementing category initiatives; monitor KPIs and adjust strategies as needed. - Deliver Exceptional Service:
Create an inclusive, high-energy environment that meets Coach Service standards; resolve customer issues promptly and act as a brand ambassador in-store and in the community. - Lead & Develop Talent:
Recruit, onboard, and coach team members; foster a collaborative culture and build a strong talent pipeline aligned with brand vision. - Execute Omni-Channel & Digital Engagement:
Support virtual shopping, clienteling, and customer data acquisition; leverage social media trends to enhance the customer experience. - Ensure Operational Excellence:
Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention, and visual merchandising standards; maintain store safety and vendor relationships. - Collaborate & Communicate:
Partner with leadership to interpret market trends, shape store strategies, and share insights with district and corporate teams to drive cross-functional projects. - Lead Execution of Visual Merchandising standards, floor sets, product launches, windows and seasonal presentations.
- Maintain strong Visual presentation and brand standards throughout all areas of the store.
- Partner with Store Manager to connect visual merchandising to sales, traffic product priorities and customer behaviour.
- Coach and Develop the team on Product Knowledge, styling, customer engagement and visual standards.
- Lead by example on sales floor and create an elevated, customer focused enviornment.
- Collaborate with Store and District Leadership on visual initiatives; provide feedback on opportunities.
- Ensure timely execution on floor sets, shipment, replenishment, product placement and visual updates.
- Serve as a key visual resource and brand ambassador for the store and surrounding market.
- 5 + years of leadership experience in retail or service industries; luxury/fashion background preferred. A combination of education and experience will be considered.
- Strong customer focus and ability to thrive in a fast-paced environment.
- Proven ability to inspire and motivate teams to exceed performance standards.
- Excellent communication, problem-solving, and conflict resolution skills.
- Proficiency in Microsoft Office and retail systems; knowledge of omni-channel services and clienteling strategies.
- Ability to work in a fast-paced environment, Strong English language proficiency. (for EU)
- Schedule:
Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and…
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