Dual-Site Assistant Visual Manager

VARLEY CLOTHING LIMITED New York, New York, United States

About Varley Clothing

Varley is a contemporary fashion brand for the modern woman. Founded in 2015 by husband-and-wife Lara and Ben Mead, we are an international, family-run business headquartered between London, Los Angeles, and New York.

We create year-round collections designed to build an elevated wardrobe for how women live and move. From knitwear and outerwear to everyday staples and active pieces, our collections blend style, function, and versatility.

Varley exists to instil quiet confidence through meaningful connections that enhance everything women already are. As women’s lives evolve, so do we.

Our international family-run team is 85% female, making us proud to be a brand for women, by women. We are guided by two core beliefs: the pursuit of quality in everything we do and looking after one another.

Location: New York – Soho & Madison Avenue
Department: Retail
Reporting to: Store Manager – dotted line Visual Merchandising Manager

Role Overview

The Dual-Site Assistant Visual Manager (Dual-Site AVM) is a hands-on leader and brand ambassador working across our New York locations, currently SoHo and Madison Avenue, supporting both management teams in delivering commercial success while ensuring exceptional customer and team experiences.

This role combines the responsibilities of an Assistant Store Manager with Visual Merchandising leadership, acting as a commercial leader across both stores and driving the execution of Varley’s visual strategy in a way that supports trade, enhances customer experience, and maximises sales.

Highly floor-focused and operationally accountable, the Dual-Site AVM leads by example and ensures that visual merchandising never compromises customer service. They connect product, visual standards, operations, inventory, and commercial performance to identify opportunities and translate them into clear actions.

Working across two locations, the Dual-Site AVM ensures consistency in Varley brand and visual standards while recognising the individual trading patterns, customer behaviours, product performance, and local needs of each store.

The role partners closely with both Store Managers, the Visual Merchandising Manager (VMM), Retail Operations, and Stockroom (BOH) teams to ensure strong alignment between product, visual execution, customer experience, and store operations.

The Dual-Site AVM takes ownership in the absence of the Store Manager when working within the respective location. This role includes key-holder responsibilities and requires regular presence across both assigned stores.

• Lead from the shop floor, setting clear expectations and role clarity across FOH and BOH
• Inspire and motivate through fair, consistent, values-led leadership
• Foster a collaborative, accountable, and solution-focused culture
• Coach and develop teams across both locations through regular feedback and in-the-moment support
• Build strong working relationships with both Store Managers and their leadership teams
• Provide clear priorities during trading and non-trading periods and delegate effectively across service, VM, and operations
• Develop team capability in styling, product knowledge, visual execution, and customer experience
• Identify and share best practices across both locations to build confident, capable teams delivering consistently high standards

2. Customer & Brand Experience

• Champion a customer-first mindset, ensuring service is never compromised by tasks
• Deliver a consistent and elevated service experience across both locations
• Maintain a strong, visible presence on the shop floor, especially during peak trading periods
• Ensure both stores are always customer-ready, balancing…