General Manager: Frankies Bikinis West Village

Frankies Bikinis is a female-led lifestyle brand recognized for its on-trend designs, innovative fabrics, and a commitment to crafting styles that make women feel more confident. Founded by mother-daughter duo Mimi and Francesca Aiello in their Malibu home in 2012, the brand has since grown into an internationally recognized company. Their journey has included collaborations with iconic women such as Bella Hadid, Pamela Anderson, Sydney Sweeney, Gigi Hadid, Naomi Osaka, Hailee Steinfeld, and Sofia Richie.

From swimwear to ready-to-wear clothing, knits, and active wear, Francesca has expanded Frankies Bikinis' offerings to include a wide range of ultra-flattering, feminine styles. You can find our designs in retail stores nationwide, including Victoria’s Secret, Revolve, SSENSE, Free People, Kith, and Bloomingdale's.

We are seeking a strategic and results-driven General Manager to lead our West Village flagship boutique on Bleecker Street, powered by the Leap Platform. This opportunity is ideal for an accomplished retail leader who thrives on full business ownership—developing exceptional teams, driving profitable growth, and creating memorable customer experiences.

As the leader of the boutique, you will be accountable for the overall success of the business, translating brand strategy into commercial results while cultivating a high-performing, customer-focused culture. You will lead with confidence and accountability, inspiring your team to consistently exceed sales goals, strengthen customer loyalty, and deliver an elevated in-store experience.

Beyond the four walls of the boutique, you will serve as a brand ambassador within the local market, building community partnerships, supporting events and activations, and identifying opportunities to grow brand awareness. In partnership with Leap, you may also contribute to new store openings, cross-store initiatives, and broader market priorities.

Annual Pay Range: $80,000– $100,000. Compensation will be determined based on the candidate's experience, skills, competencies, and qualifications. This role is bonus eligible.

• Own the overall performance of the boutique, driving sales, profitability, and long-term business growth.
• Translate business objectives into actionable strategies that deliver measurable results.
• Analyze business trends and key performance metrics to identify opportunities, optimize performance, and exceed sales goals.
• Champion an entrepreneurial mindset by identifying opportunities to grow the business within the local market.

• Lead by example on the sales floor, creating a welcoming, service-first culture that delivers memorable customer experiences.
• Inspire the team to build authentic customer relationships through personalized service, product expertise, and thoughtful engagement.
• Leverage customer insights and business trends to strengthen loyalty, increase repeat business, and drive long-term growth.

• Recruit, coach, and develop a high-performing team committed to delivering exceptional results.
• Foster a culture of accountability, collaboration, and continuous learning through consistent coaching and feedback.
• Build leadership bench strength by developing future leaders and supporting internal growth opportunities.

• Expand the boutique's presence through community partnerships, local events, networking opportunities, and strategic activations.
• Serve as a brand ambassador, cultivating meaningful relationships that strengthen customer engagement and increase brand awareness.
• Support new store openings, cross-store collaboration, and market initiatives as business…