Business Development Representative

Business Development Representative (Cents)

$62,500–$85,000 per year

About Cents
Cents is a New York‑based technology company passionate about transforming the laundry industry and dedicated to enabling new ways of working, earning, and living. Our all‑in‑one, business‑in‑a‑box platform helps operators start, manage, and expand their businesses through a market‑leading suite of SaaS and hardware products. By building a modern system to power the garment care industry, our goal is to outsource laundry day to local businesses across the U.S.

About the Role
A Business Development Representative (BDR) will be responsible for creating new sales opportunities for Cents. You will research laundromats in your assigned territory, create an outreach plan, and determine how laundromats can benefit from leveraging Cents’ all‑in‑one digital platform. Your daily objective is to execute a high‑volume, outbound, value‑centric discovery process to identify high‑potential laundromat owners, map out their needs, and effectively hand them off to our Account Executives.

You will operate in a fast‑paced environment that directly contributes to our scaling success. After consistent high performance in the role, BDRs have the opportunity to pursue more advanced sales positions at Cents.

• Outbound Prospecting (90%):
  Execute targeted cold outreach (calls, text, email, and social) to single‑store and multi‑store laundromat owners using value‑based messaging campaigns.
• Inbound Qualification (10%):
  Rapidly respond to and qualify leads generated through inbound marketing efforts to assess fit for our platform.
• Discovery & Value Articulation:
  Conduct consultative discovery calls focused on understanding the laundromat owner’s pain points, such as fragmented vendor solutions, dealing with quarters, and customer retention.
• Pipeline Generation:
  Consistently achieve and exceed monthly quotas for qualified meetings booked for Account Executives.
• Salesforce:
  Update and manage all sales activities, opportunities, and prospect information. If it’s not in Salesforce, it does not exist.

• 1+ year of professional B2B experience, preferably in vertical SMB SaaS.
• Proven outbound experience in a hunting role with phone cold calling outreach and prospecting responsibilities.
• Demonstrated proficiency in discovery, requirements gathering, and needs analysis.
• Consistent track record of exceeding KPIs and quotas.
• Will work 3 days a week from our headquarters in NYC.

• Grit and Persistence:
  Highly driven, persistent, and passionate about sales.
• Startup Ready:
  Comfortable working in a scaling startup environment and able to quickly adapt and thrive in ambiguity.
• Consultative and Collaborative:
  Creative, collaborative, and able to move conversations in a mutually beneficial direction.
• Tech Fluent:
  Tech‑savvy and can navigate sales and internal tools quickly.
• Growth Mindset:
  Ambitious with a desire and ability to learn from feedback and constantly improve.

• Competitive salary
• Equity
• Unlimited PTO and paid holidays
• Offices in New York City and San Francisco
• Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability
• 401(k)
• Work‑from‑home and commuter benefits
  
  Laundry allowance to support our customers’ businesses
• Comprehensive training, learning, and development programming
• Access to hundreds of discounts and rewards from renowned vendors, including deals on health & wellness, travel, dining, auto insurance, and so much more!

We are committed to diversity and building an inclusive community within our company, industry, and cities. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunity to excel.

Apply through our official careers page or contact us at  for more information.