Founding Account Executive

Overview

Welcome to Ned

At Ned, we’re building solutions that ground lending decisions in financial reality. Our mission is to help lenders grow stronger portfolios over time by embedding live cash-flow intelligence into how loans are originated, managed, and repaid. We’re a customer-obsessed team working to create a more resilient backbone for the economy where portfolio performance reflects how businesses actually operate, not static assumptions or delayed reports.

As the Founding Account Executive at Ned, you will be directly responsible for helping lenders align growth with portfolio strength. You own revenue from sourced opportunities through close, working inbound demand, company-provided outbound lead lists, and self-sourced target accounts.

You are accountable for pipeline creation, deal progression, and closed revenue against defined targets while delivering a consultative, high-integrity buying experience aligned with Ned’s mission. This role requires comfort selling into complex financial institutions, navigating multi-stakeholder buying processes, and positioning a solution that can touch the entire operation.

• Own qualified opportunities from discovery through contract execution, regardless of source
• Lead structured discovery to uncover lender priorities, operational constraints, risk considerations, and buying signals
• Tailor demos and commercial narratives to the customer’s lending model, product mix, and maturity
• Navigate multi-stakeholder buying groups across credit, operations, product, and leadership
• Drive deals to close with urgency, structure, and disciplined follow-through

• Work company-provided lead lists with clear expectations for activity, follow-up, and conversion
• Proactively identify, research, and engage additional target accounts within Ned’s ICP
• Execute structured outbound across email, Linked In, phone, and events
• Personalize outreach based on lender segment, operational workflow, and platform needs
• Own qualification, follow-up, and progression of all outbound-sourced opportunities
• Collaborate with marketing and growth initiatives while remaining directly accountable for pipeline creation

• Maintain accurate opportunity stages, next steps, and close dates in CRM
• Build and manage a healthy pipeline with sufficient coverage across inbound, provided, and self-sourced channels
• Surface deal risks, objections, and blockers early and clearly
• Maintain strong forecast discipline, with clear rationale for confidence levels, timing, and risk factors

• Develop a deep understanding of lender workflows across origination, underwriting, servicing, and portfolio management
• Position Ned as a long-term infrastructure and platform partner, not a point solution
• Act as a trusted advisor throughout the buying process, from first conversation through close

• Partner with Product and Customer Growth teams when appropriate to support deal success
• Ensure clean post-close handoffs to onboarding and account management
• Share market feedback, competitive insights, and buyer objections to inform product roadmap and GTM strategy

• Participate in trade shows, conferences, and in-person meetings
• Execute pre-event outreach using assigned lead lists and structured post-event follow-up
• Leverage thought leadership and content to support outbound efforts and deal progression

• 3–5 years of full-cycle B2B SaaS or fintech sales experience, with a strong emphasis on growth
• Proven ability to self-source pipeline through disciplined outbound into financial institutions or complex buying groups
• High-ownership, resilient seller who learns complex products quickly and translates them into credible customer value
• Comfortable creating urgency with buyers who are not actively in-market
• Strong discovery, demo, and negotiation skills across multi-stakeholder sales cycles
• Clear, persuasive communicator with rigorous follow-up and CRM discipline
• Solid understanding of the financial services and fintech landscape is a plus

This role offers a competitive base…