Area Rare Cardiac Specialist; ARCS - Albany, NY

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Area Rare Cardiac Specialist (ARCS) targets healthcare providers across general cardiology in IDN/Health Systems and group practice accounts to execute ATTR-CM disease awareness. The role collaborates with the Cardiac Account Specialist to ensure seamless customer interactions throughout the patient journey and reports to the Area Business Manager. The ARCS develops territory business plans, collaborates with cross-functional colleagues to accelerate new patient starts by increasing disease-state awareness, and uses approved marketing resources to educate customers and build relationships.

Location:

Albany, NY. Geography includes Buffalo, Syracuse, Albany, Westchester, and Connecticut.

• Prioritize customers opportunities and projects to maximize impact; leveraging all available data sets and stakeholder input to inform optimal decision making via the target lists provided
• Develop territory business objectives (business plans) and define key performance metrics that are aligned to brand objectives thus meeting/exceeding goals via the prioritized customer target lists
• Maintain active customer profiles, plans and data sets via company planning resources
• Continually evaluate and refine call planning to optimize schedule based on unique local territory factors such as access, geographic span, collaborative commitments, and customer alerts via targets identified via prioritization per ABM direction
• Utilize advanced selling skills and approaches (e.g., PSSF)
• Understands complex selling environment within each local market the ARC is overlaid to support
• Utilize approved brand messaging via PSSF to align with customer priorities; tailor messaging based on segment and/or individual customer needs
• Appropriately adapts messaging in complex selling environment
• Partners with customers to connect Pfizer resources and services to better meet the needs of their patients
• Grow and maintain relationships with appropriate stakeholders and decision makers
• Build an in-depth understanding of local market factors and customer landscape
• Possess an in-depth expertise in the ATTR-CM disease area, the diagnostic procedures related to ATTR-CM and related diseases, and the Vyndamax clinical profile (as appropriate)
• Educate customers on the ATTR-CM disease in order to raise disease awareness
• Educate customers on the diagnostic procedures (through approved messaging/resources) related to ATTR-CM to support patient identification and treatment
• Demonstrate brand value proposition as a solution to customer and patient needs (per indications)
• Implement approved marketing educational programs across customer segments and present approved materials to deliver value added messaging in a compelling and compliant manner where applicable/appropriate
• Demonstrate change agility in the ever-changing marketplace/landscape; effectively cope with change and decide to act without having all the details
• Coordinate with other customer facing teams to elevate the customer experience
• Coordinate with other Subject Matter Experts (SMEs) where, when, and how appropriate to accelerate our internal approach to meet our customers needs
• Coordination primarily with the CASs overlaying prioritized target lists and with the Rare Disease ROC (Cross Functional Account Team) Members where/when appropriate/compliant
• Proactively gathers insights from customers and understands the impact of changing market dynamics; connects insights to anticipate business opportunities and threats across local markets
• Demonstrate an in-depth understanding of all available market/customer data by utilizing available reports and applying insights in local planning
• Act decisively by prioritizing resource utilization to meet customer needs
• Pursue individual learning opportunities and look for ways to build, challenge, and add value in current assignments
• Understand and manage own interpersonal strengths and limitations and recognizes how others are responding to their behaviors
• Be coachable and committed to elevating individual capabilities
• Coordinate and collaborate with CAS and other colleagues (local and HQ) to deliver appropriate resources to local customers
• Emulates best practices and shares customer insights, contributing valuable perspective to colleagues across the Area
• Proactively engage leadership to drive innovation and new approaches that help exceed business objectives
• Facilitates open and honest conversations with peers and leaders and provides candid, actionable, and solutions focused feedback
• Ensure effective and compliant utilization of promotional materials
• Ensure successful, compliant selling activities of in-line products
• Complies with all Corporate Policies and Procedures, while conducting all job-related activities with integrity and adherence to Pfizer's high standards of business conduct

• Required:
  
  Minimum of 3 years of previous pharmaceutical,…