Revenue Marketing Manager

Blue Orange Digital is a boutique data & AI consultancy delivering enterprise‑grade results for mid‑market and enterprise clients across Private Equity, Financial Services, Healthcare, and Retail.

We design and build modern data platforms, analytics, and ML/AI agent solutions using technologies like Databricks, Snowflake, dbt, and the broader Microsoft ecosystem. Our work turns messy, real‑world data into trustworthy, actionable insight. We’re a builder‑led, client‑first culture that values ownership, clarity, and shipping work that actually moves the needle.

We’re hiring a Revenue Marketing Manager who understands how B2B sales actually works — and knows how to translate sales process, buyer behavior, and pipeline dynamics into marketing assets, campaigns, and systems that drive revenue. This is not a “run the channels” role. This role sits at the intersection of Sales, Marketing, and AI‑powered operations. You will own the marketing contribution to pipeline — from first touch through opportunity creation — and build a repeatable, scalable revenue engine that helps Sales close faster and more consistently.

You’ll work directly with leadership and Sales to diagnose pipeline gaps, design targeted interventions, and operationalize what works.

• Develop a deep understanding of our sales process, deal stages, qualification criteria, and buyer objections.
• Translate sales methodology and deal stages into:
  • Stage‑specific messaging
  • Sales enablement assets
  • Targeted campaigns that move deals forward
• Own the marketing contribution to pipeline (MQL → SQL → Opportunity), including clear SLAs with Sales.
• Partner with Sales leadership on pipeline reviews to identify friction points and design marketing solutions.
• Ensure every campaign has a clear downstream sales objective, not just lead volume.

• Build and execute a 12‑month integrated revenue marketing plan aligned with growth and pipeline goals.
• Translate strategy into clear campaigns with defined timelines, owners, budgets, and success metrics.
• Design full‑funnel programs across inbound, outbound, and ABM channels, mapped to sales stages.
• Identify high‑value target accounts and create personalized, multi‑touch ABM programs to engage buying groups.

• Collaborate with engineers and AI specialists to design LLM/agent‑powered workflows that:
  • Codify sales knowledge (ICP, personas, objections, win/loss insights)
  • Support account research, list building, and enrichment
  • Generate stage‑specific content and personalization at scale
• Connect Hub Spot, Salesforce, paid platforms, and analytics into a cohesive, repeatable system.
• Use AI to increase speed, consistency, and quality, not just content volume.
• Test, measure, and iterate continuously — shipping improvements weekly.

• Lead multi‑channel campaigns across SEO, SEM, paid social, email, content, and website.
• Create or oversee high‑impact content including:
  • Case studies
  • White papers
  • Blogs
  • Ad and email copy
  • Sales enablement materials
• Execute ABM programs with tightly coordinated messaging and outreach.
• Plan and run webinars, selective trade shows, and partner co‑marketing initiatives that directly support pipeline creation and deal acceleration.

• Own lead acquisition, nurturing, and conversion programs.
• Use segmentation, A/B testing, and funnel analysis to improve conversion at each stage.
• Build dashboards that clearly tie marketing activity to pipeline and revenue outcomes.
• Deliver actionable performance insights to leadership and Sales.

• Own and optimize the marketing tech stack (Hub Spot, Salesforce, Google Ads, Linked In Ads, analytics tools).
• Establish clear operating rhythms, timelines, and documentation for campaigns and workflows.
• Ensure clean handoffs, consistent execution, and strong follow‑through.
• Manage agency and vendor relationships to ensure quality creative and delivery.
• Monitor competitors and market trends to refine positioning and messaging.

• 3–5 years…