Retail Sales Lead, Grocery

The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world.

In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources.

In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.

Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.

As the Retail Sales Team Lead
- Grocer
, you’ll lead efforts in stores to achieve product distribution, display execution, and revenue goals in the Market. You’ll focus on the distribution, display and shelf set opportunities for the top Regional Accounts in the assigned territory and represent the company to distributor partners in all sales-oriented activities.

This is a mid-level in-field role covering the METRO-NY region and will report directly to the Senior Market Manager.

• Drive both sales and distribution across our top Regional Grocery customers.
• Work closely with the RAE to find and grow new businesses, create unique programs and incentives, connect buyer groups, and execute distribution programs.
• Ensure trimester marketing programs are executed at the field level.
• Plan and prepare innovation launches, new retail programs and market blitzes.
• Sell the entire Vita Coco portfolio at account level and achieve KPIs on cases sold, displays, and new distribution.
• Utilize CRM Tools to build account call history, record accomplishments, and optimize your daily schedule.
• Analyze weekly sales reports to identify opportunities and assess under-performing accounts.
• Forge strong partnership with Distributor Sales teams and demonstrate best practices.
• Develop and maintain relationships with key retail accounts while opening new accounts to grow brand visibility and distribution.
• Provide consistent communication on retail execution, highlighting accomplishments, and follow-up needs for Independent Distributor Sales Managers, KDP Branch Managers & District Managers.
• Build, move, and improve display execution and/or product placement to ensure optimal location for sales on all company products as necessary in assigned stores
• Measure and audit individual accounts and execution following each visit.
• Support consumer and retail activity by route-riding with distribution partners.

• 3+ years of professional sales or distributor experience, preferably within Food & Beverage or CPG industry.
• Experience mentoring and coaching Retail Sales Managers.
• A proven ability to approach accounts creatively and innovatively to expand the business.
• A professional demeanor when working with co-workers, distributors, retail reps, and customers.
• Exceptional customer service, interpersonal, and written/verbal communication skills.
• Strong presentation, public speaking, and premium-selling skills.
• A collaborative mindset with the ability to work independently when needed.
• Proficient MS Office Suite skills (Outlook, Excel, Word, PowerPoint), with the ability to present business plans, results, and insights to peers, managers and distributors.

• Demonstrate the ability to drive sales results and expand business opportunities through effective execution of growth-focused strategies.
• Effectively manage key accounts by developing and executing strategic plans that maximize performance and long-term partnership value.
• Ensure high-quality retail execution by optimizing product placement, displays, and merchandising standards to elevate brand visibility and sales.
• Ability to mentor, coach, and guide a team to elevate performance and drive consistent, high-quality execution across the market.

• Ability to travel regularly within the assigned…