Sales Director – Bett

We’re Hyve - organiser of the world’s fastest-growing and most forward-thinking B2B events. As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most.

Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech. We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix.

Alongside our market-leading events, we’re building tech and data-driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year-round engagement platforms.

Whatever your role, you’ll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business.

Think that sounds good? Wait until our talent acquisition team tells you about the culture.

First things first: whatever your background, beliefs or ambitions, there’s a culture of belonging at Hyve - and everyone is welcome. The question isn’t where you’ve come from, but where you want to go.

You’ll thrive here if you’re curious, collaborative and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning, and look for better ways to make an impact.

Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins.

If that sounds like you, you’ll fit right in.

This role reports to the Event Director - Bett USA

Through our market leading events, the Edtech portfolio, is playing a pivotal role in improving education globally. The Bett portfolio of events is helping technology vendors connect to more schools; school buyers procure wisely and teachers to become better users of technology. The opportunities to advance education and personalized learning through use of edtech and developments in AI are huge. Working with our communities from around the world we create and facilitate business which inspires governments and schools to improve education and the lives of learners all over the world.

As Sales Director, you will drive the growth for Bett USA specifically focused on driving maximum spend from our largest and most strategically important accounts — increasing share of wallet, deepening partnerships, and unlocking long-term commercial value. The role reports to the Bett USA Head of Growth.

• Owning relationships with the organisation’s largest and most strategic clients
• Developing multi-year account plans and revenue growth strategies
• Driving upsell, cross-sell and portfolio expansion within key accounts
• Negotiating complex, high-value deals and partnership agreements
• Ensuring high retention and client satisfaction at executive level
• Identifying new partnership models and bespoke commercial opportunities
• Collaborating cross-functionally (marketing, product, operations) to deliver for strategic clients

• Experience in senior B2B sales roles, with significant exposure to enterprise or strategic account management
• Proven track record of managing and growing a portfolio of high-value, complex accounts
• Demonstrable success in securing multi-year renewals and expanding share of wallet
• Consistent over achievement of revenue targets within a key account or enterprise sales environment
• Experience building C-suite and senior stakeholder relationships within global organisations
• Skilled in consultative selling and partnership development
• Strong market awareness and ability to identify emerging commercial opportunities within key sectors
• Experience selling exhibition space, sponsorship or integrated marketing solutions
• Managed teams to deliver integrated/complex products or services for customers.
• Developed working relationships with remote…