Sales Development Representatives; SDRs

Note:

this is a sales role, so if you’re applying, don’t just send us your CV. Get creative and sell us on you!

We’re hiring Sales Development Representatives (SDRs) to help us sell Heron into our existing and new industry verticals. The focus of the role will be traditional outbound sales, but also include a range of go‑to‑market (GTM) activities like marketing and partnerships – whatever it takes to grow revenue. You’ll get to work alongside Heron’s co‑founders and other experienced, proven sellers and learn directly from them.

This role is an amazing way to break into software sales and progress into an Account Executive or a similar role in the future.

No prior full‑time experience required: if you come from a commercial background and want to play a meaningful role in the growth of a fast‑moving company, we’d love to hear from you.

This is a hands‑on role focused on growing revenue and bringing in new customers. Examples of what you might do:

• Prospect, qualify, and book demos with new customers via email, Linked In, and other outbound channels
• Support and eventually lead customer demos and trials, from initial setup through to handoff or close
• Follow up diligently after calls and demos – whether that’s sending recaps, chasing next steps, or coordinating internal follow‑ups
• Track pipeline progress and share learnings with the team to improve our go‑to‑market approach
• Experiment with other go‑to‑market approaches, including paid marketing, partnerships, and anything else that might help us drive pipeline and revenue

We expect that strong candidates will have the following experience:

• Current SDR/BDR or equivalent with 1‑2 years in a fast‑paced startup or sales organization – now looking to take on more ownership across the GTM motion
• Entrepreneurial recent graduate – maybe without much formal or full‑time experience but demonstrated sales acumen and ability to hustle in other contexts (e.g. student businesses, side projects, internships).
• Commercial generalist in a startup or professional services / consulting with some exposure to sales or customer work – now looking to double down on a sales and growth role

Regardless of specific background, our ideal hire will be:

• Execution‑focused
  :
  You move fast, follow through, and get things done without a lot of hand‑holding
• Commercially sharp
  :
  You understand what makes a customer tick and enjoy the challenge of selling into a new market
• Clear communicator
  :
  You’re direct, thoughtful, and good at tailoring your message to your audience
• Curious and coachable
  :
  You’re hungry to learn, ask good questions, and improve every week

Above all else, we value people who want to make an impact in their work. Here are some of the behaviors that we expect of all Herons:

• Scrappy and creative
  : when faced with an obstacle, you will either overcome it by pure determination (i.e., by hand), or find an unconventional approach or ‘hack’ to navigate it.
• Persistent
  : you may not always find the right answer or person immediately, but you’re motivated to keep on trying until you do so. You’ll go the extra mile – including Flying to Gainesville – if that’s what it takes.
• Pilot not passenger
  : at a fast‑growing company like Heron we need people who jump on opportunities unprompted and drive them to a great outcome, rather than folks who wait to be told what to do.
• Excited to work in a fast‑paced, high‑growth, team‑based environment
  : we aim to move quickly and decisively, but together. You’ll be a great team player and do what it takes for the team to succeed.

• Competitive compensation, including equity and uncapped commission.
• Based full‑time, and in‑person in our NYC office, with occasional travel to customers (across the country) and company retreats (often in London).
• Your choice of top‑of‑the‑line equipment to fit out your desk in our office.
• Competitive benefits package: health, dental, vision with partial coverage for dependents; 401K; uncapped PTO; parental leave.
• Free mental health support via Spill – on‑demand access to therapy.
• Applicants from any background and gender are welcome and we have a zero tolerance policy on discrimination.