Vice President, Programmatic & Data Solutions

Fluent's Programmatic & Data Solutions division was established in 2018 to help brands unlock the full potential of our proprietary, first‑party declared data. With a dataset comprised of over 150 million U.S. consumers who have actively opted in, we empower brands, agencies, and platforms to activate high‑quality audiences across programmatic, social, CTV, and beyond.

Our clients leverage Fluent's data to drive performance, precision, and compliance across campaigns particularly within the Health & Pharmaceutical sectors, where our offering is both differentiated and proven. As we continue to scale, we're seeking a senior, consultative sales leader who can accelerate adoption across all verticals, own a growing book of business, and help shape the commercial strategy of this division.

We are seeking a VP Sales, Programmatic & Data Solutions to serve as the senior commercial leader for our programmatic and data business. This is not a pure business development role it requires an individual who blends the instincts of a consultative seller with the strategic mindset of a long‑term account steward. You will build and own a strong pipeline, develop and deepen relationships with agencies, brands, and platforms, and play an active role in internal cross‑functional alignment to ensure client success from first conversation through ongoing partnership.

The ideal candidate has existing, active relationships across media agencies and programmatic platforms, understands how to work both sides of the table, and can earn trust at the executive level. You will operate with entrepreneurial autonomy while collaborating closely with product, operations, and marketing to craft solutions that are differentiated, compliant, and built for scale.

This is a hybrid role for those in the NYC area, but open to remote for those not in NYC.

Pipeline & Revenue Growth

• Build and maintain a robust, self‑sourced pipeline through proactive outreach, industry relationships, and a consultative sales process
• Lead full sales cycles from prospecting and discovery through solution design, negotiation, and close
• Establish and hit quarterly and annual revenue targets aligned to division growth goals
• Develop a strategic account plan that balances new business acquisition with expansion of existing partnerships

Agency & Platform Relationships

• Leverage and expand existing relationships at holding company agencies, independent agencies, and programmatic platforms (DSPs, SSPs, data marketplaces)
• Position Fluent as a strategic data partner not a vendor within client and agency planning cycles
• Secure early‑stage inclusion in media planning conversations, RFPs, and annual budget cycles
• Attend and represent Fluent at key industry events, conferences, and agency summits

Account Management & Client Development

• Own client relationships post‑sale, serving as an ongoing strategic partner and point of escalation
• Identify upsell, cross‑sell, and renewal opportunities across your book of business
• Monitor campaign performance and proactively bring solutions that demonstrate continued ROI for clients
  
  Ensure a seamless handoff and ongoing alignment between sales, operations, and client success teams

Internal Leadership & Cross‑Functional Collaboration

• Serve as a voice of the market internally translating client feedback into product, packaging, and go‑to‑market insights
• Collaborate with product, operations, and marketing to shape proposals, activation strategies, and vertical‑specific solutions
• Partner with leadership on pricing strategy, competitive positioning, and new vertical expansion priorities
• Contribute to a culture of accountability through disciplined forecasting, pipeline hygiene, and CRM usage

• 8–12+ years of progressive enterprise sales experience at a DSP, SSP, data vendor, agency trading desk, or relevant ad tech company
• Demonstrated track record of building and maintaining a high‑quality pipeline through consultative, solution‑based selling not reactive order‑taking
• Active, existing relationships with decision‑makers at holding company agencies, independent agencies, and programmatic platforms
• Deep expertise in the programmatic…