New Business Development Manager – BEG

Purpose

The New Business Development Manager at Boston Experiential Group (BEG) is responsible for driving sustainable revenue growth by identifying, developing, and converting new business opportunities across global markets.

This role exists to expand our client portfolio, build meaningful long‑term partnerships, and position BEG as the partner of choice for world‑class event production and experiential solutions.

Combining strategic thinking with hands‑on sales execution, the New Business Development Manager will lead the full business‑development lifecycle from prospecting, relationship building to pitching, negotiation, and closing while collaborating cross‑functionally to deliver commercial success and exceptional client experiences.

• Represent the company effectively with comprehensive knowledge of our offerings
• Research consumer needs and identify how our solutions address them
• Achieve company objectives by planning thoroughly, setting growth goals, analyzing performance data, and making forecasts
• Generate leads, and establish and nurture client relationships

• Create and execute a strategic growth plan that expands our customer base and extends the company's global reach
• Meet with potential clients and grow long‑lasting relationships that address their needs
• Manage the month‑end and year‑end close processes
• Manage the development of the growth plan
• Responsible for the entire growth process from prospecting, building and maintaining a sustainable, high quality, and high profit pipeline to consistently deliver on the new business target on a global scale.
• Monitor and report the growth & spend
• Work strategically to develop a pipeline of new business
• Responsible for achieving an individual revenue target through developing and converting a pipeline of business
• Recommend and implement overall revenue maximisation strategies, including marketing mix strategies and identifying new revenue opportunities
• Attend and represent at networking and industry events
• Lead teams on pitches to secure new business
• Optimise the 'New customer journey' to increase conversions
• Drive sales efforts across multiple channels, ensuring consistent revenue growth
• Build and maintain strong relationships with clients to identify opportunities for upselling and cross‑selling
• Collaborate with the marketing team to design and implement campaigns that generate leads and increase brand awareness
• Monitor industry trends and competitor activities to adapt growth strategies
• Provide regular sales forecasts, performance reports, and actionable insights to leadership
• Coordinate with internal teams to ensure alignment between sales goals and project delivery.
• Lead client negotiations and manage the sales pipeline to meet revenue targets
• Stay up to date with digital/technology developments within the events industry

• Five or more years of experience in managing sales/growth in an experiential setting
• Experience in selling event production to enterprise level brands
• Proven record of success with the entire sales/growth process, from planning to closing
• Excellent communication, interpersonal, and organizational skills
• Superb leadership ability
• Ability to travel across the US with occasional international travel as required.

• Sales vs New Business Target – as per agreed schedule
• Face‑to‑face Meetings – minimum of 4 per month (to be logged in Hub Spot and reviewed quarterly)
• Client Introductory Calls – minimum of 2 per week (to be logged in Hub Spot)
• Attendance at Relevant Industry Networking Events – minimum of 2 per quarter (with prospective clients in attendance and pre‑approved by the Managing Director, BEG or emc3 Collective Growth leads)
• Hub Spot Compliance – all pipeline and activity records must be completed accurately by the end of each working week. Opportunities are to be updated in real time as updates occur. Performance will be measured based on the accuracy of pipeline reporting
• Linked In Activity – a minimum of 4 posts per month

Performance against these KPIs will be monitored via Hub Spot. Progress will be reviewed during monthly check‑ins, with more…