Sales Activation Manager, Metro NY, -Premise

Sales Activation Manager, Metro NY, On‑Premise –

Location:

Manhattan, New York City.

As a Sales Activation Manager, you will ensure our brands are the most visible product in the trade, driving consumer purchase through elite‑level activation.

• Build strong relationships with key account gatekeepers and distributor partners.
• Create consumer desire and brand loyalty through elite‑level activation events.
• Improve rate of sale for DFWS brands through tactical activation.
• Lead education and training efforts in on‑premise accounts and with distributor sales teams.
• Implement marketing strategies, merchandising, and distribution to sales conversion.
• Enhance market presence, visibility, and trial to boost brand affinity and sales.
• Deliver excellence in brand standards execution within on‑premise channels.
• Own activation, execution, and achievement of market goals.
• Maintain knowledge of market trends and competitive activities.
• Adapt strategies through creative thinking to achieve objectives.
• Manage budget allocation and oversight for sales initiatives and compliance.

• College degree preferred or equivalent experience.
• Minimum 5 years of field sales experience in alcohol‑beverage or CPG industries.
• Computer literate and functional in Microsoft Office.
• Results‑oriented, focused, and assertive with minimal supervision.
• Team‑player able to work in an intense, fast‑paced environment.
• Strong interpersonal, leadership, and communication skills for presentations.
• Valid driver’s license and ability to travel within assigned territory.
• Flexibility to work non‑traditional hours, including evenings and weekends.
• Live in New York City or nearby territory.
• Compliance: required to obtain a solicitor’s permit where necessary.

• Competitive compensation.
• Career development opportunities.
• Medical, dental, vision, and life insurance.
• Paid time off (PTO).
• 401(k) match.
• Product allowance for DFWS products.
• Tuition reimbursement and post‑secondary education scholarship for employees’ children.
• Gym reimbursement.
• Employee Assistance Program.

At DFWS, we embrace diversity and create an inclusive work environment that fosters respect and collaboration. We welcome applications from all qualified candidates and provide fair and equal opportunities for all.