Market Manager

This role is built for a self-starter who owns a market end-to-end — strategy, pipeline, and revenue.

New York, NY (in-market — based in the New York metro area)

Full-Time

Up to 50% within assigned markets (mostly New York State)

Flexible; some evenings/events as client meetings require

We are not looking for someone who needs direction at every turn. The Market Manager is part territory owner, part strategic seller, and fully self-directed. You will own the New York market with minimal oversight, and your results will speak for themselves.

• You identify what needs to be done and do it — without being asked twice
• You build and manage your own pipeline, priorities, and follow-through with precision
• You are proactive in building relationships, spotting opportunities, and flagging risks before they become problems
• You bring ideas, not just execution — you surface market feedback, suggest campaigns, and push for better outcomes
• You are comfortable being the only Leafly rep in the room and making that count
• When no one is watching, your standard of work doesn’t change

Leafly is hiring a Market Manager on our Sales team to help drive client relationships and revenue through the acquisition, development, and strategic management of Leafly’s key advertising partners in the New York market. This role is based in New York, NY, and is ideal for a self-starter who thrives on owning a territory, building relationships from the ground up, and taking initiative without waiting for direction.

Leafly is looking for someone with robust experience in online media sales, a solid understanding of digital media and advertising, direct experience building and maintaining large client relationships, and excellent communication skills.

Leafly’s sales team is a curious group of highly skilled professionals focused on helping advertisers and agencies achieve their marketing objectives via advertising on the Leafly platform. As Market Manager for New York, you will be the face of Leafly to prospects and clients across the region, helping small, medium, and large businesses alike. As a key member of our sales team, you will be a critical part of shaping our sales strategy and influencing the company’s product roadmap.

This role and team have high growth potential and is a major strategic focus  are looking for an entrepreneurial, self-motivated operator who can independently drive their book of business in one of our most important markets.

• Territory Ownership & New Business – Own the New York market as a true self-starter. Set strategy, build the pipeline, and execute against it with minimal oversight.
• Establish mutually-beneficial relationships with new clients, educating them on Leafly and the value of the Leafly ads platform.
• Uncover business initiatives and pain points that map back to our solutions across multiple lines of business.
• Represent Leafly at in-market client meetings, industry events, and conferences throughout the New York region.
• Travel up to 50% within assigned markets (mostly New York State).
• Account Management & Growth – Manage and deepen relationships with existing advertising partners, both with agencies and directly with advertisers, across the New York metro area.
• Lead with solutions when identifying opportunities for improvements in products, service, and policy by evaluating results and competitive developments.
• Drive consistent achievement against monthly, quarterly, and annual sales targets.
• Proactively check in with accounts before problems arise — don’t wait for inbound escalations.
• Work independently while collaborating effectively with internal sales leadership, ad operations, legal, product, and marketing teams on sales & product strategy.
• Shape Leafly’s ad product and sales roadmap by aggregating and sharing client feedback and campaign metrics with cross-functional stakeholders.
• Surface competitive intelligence, client feedback, and market trends from the field.
• Maintain accurate, up-to-date account records and activity logs in Salesforce — your CRM hygiene reflects your…