Sales Lead, Ad Innovation

Nexstar Media Group is building a next-generation platform to transform how media is planned, bought, and measured across linear TV, streaming, and digital.

Location: New York, NY

Type: Full-Time

• Serve as a primary sales-side liaison facilitating workshops with agency and advertiser partners to gather qualitative feedback, validate product design, and develop customer advocates.
• Engage agency & direct client partners throughout product development cycle to ensure product aligns with buy‑side workflows and transactional requirements.
• Channel competitive intelligence and market trends - including measurement currency evolution, and outcomes‑based buying - back to internal teams.
• Translate market feedback into actionable product requirements for the Research, Monetization/Sales Operations, and Technology teams.
• Identify and cultivate early‑adopter advertisers and agencies.

• Develop and execute commercial activation plans & drive product adoption.
• Build the selling narrative around core value propositions for the product across multiple marketplaces and sales channels.
• Lead marketplace product evangelization at industry & client events.
• Develop sales training programs, pitch decks, battle cards, and case studies that equip internal teams and external partners with product features & benefits.

• 8-12+ years of experience in media ad sales, ad tech, or media strategy, with deep fluency across linear TV, CTV, and digital advertising ecosystems.
• Demonstrated experience selling or activating audience-based and/or outcomes-driven buying models at the local and national level
• Strong working knowledge of the TV measurement and currency landscape
• Proven ability to engage senior agency and advertiser stakeholders and translate complex product capabilities into commercial value.
• Experience with go‑to‑market execution for new ad products or platforms, including sales enablement, customer advisory programs, and phased market rollouts.
• Comfort operating in a fast-moving, cross‑functional environment alongside technology, research, operations, and finance teams.
• Exceptional communication skills with the ability to synthesize technical product details into clear, compelling selling narratives for diverse audiences.
• Familiarity with ad sales operations systems and data platforms.

• Work on a high‑visibility, company‑wide transformational initiative.
• Partner directly with senior leaders and decision‑makers across Nexstar's sales, research, technology, finance, and publisher partnerships organizations.
• Build experience at the cutting edge of media, data, and advertising technology.

• Ability to travel on a consistent basis for in‑person meetings & events
• Mandatory 4+ days a week working in the office

Total Compensation Range: $200k - $250k