Senior GTM Specialist, Measurement , Sales GTM; SGTM
Listed on 2026-06-24
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Sales
Ecommerce, Sales Engineer, Advertising Sales -
Marketing / Advertising / PR
Ecommerce, Advertising Sales, Digital Marketing
Location: New York
Description
At Amazon Advertising, we sit at the intersection of advertising and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience and generate a positive return on investment for our advertising partners. We strive to make advertising relevant so that customers welcome it and advertisers can easily implement it.
The Sales GTM (SGTM) organization sits squarely between the product teams who make our ad solutions, and the sales teams who sell it. GTM Specialists in the Sales GTM organization are the voice of the customer and sales back to the Ads Product orgs, as well as the business owners for delivering on customer outcomes through the adoption of product solutions.
The Sr. Sales GTM for Measurement is responsible for:
- Articulating the voice of the customer and Sales back to the global Measurement Ads Product organization, to define product development priorities that help to set global and regional direction for Ad Sales go-to-market.
- Collaborating regularly with Product and regional sales teams in order to influence roadmap decisions. Codify final roadmaps via adjusted WW playbooks that enable regional and local scaled delivery.
- Modifying and implementing WW GTM strategies and sales plays for their covered regions/categories, both for existing capabilities and new ones (e.g. betas, launches).
- Publishing Sales' prioritized set of product priorities on an annual basis to be reviewed quarterly to evaluate trade-offs and escalations.
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