Business Development Manager – MarTech Group; Office Based

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Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money
20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

About Mar Tech at Informa

The Mar Tech Group connects marketing technology professionals through world-class events, content, and digital solutions. Our mission is to empower leaders with the insights, tools, and connections they need to stay ahead of the curve and drive meaningful business growth.

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money
20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

About Mar Tech at Informa

The Mar Tech Group connects marketing technology professionals through world-class events, content, and digital solutions. Our mission is to empower leaders with the insights, tools, and connections they need to stay ahead of the curve and drive meaningful business growth.

Job Description

• The salary range for this role is $75,000–$85,000 based on experience, plus uncapped commission.
• Office based near a U.S. Informa office such as New York, San Francisco, or Los Angeles.
• This posting will automatically expire on May 22nd, 2025.

Are you passionate about building strong client relationships and driving revenue growth? Content Marketing Institute (CMI), part of the Informa Festivals Mar Tech portfolio, is looking for a motivated Business Development Manager to join our sales team and help shape the future of content marketing innovation. In this role, you’ll be at the forefront of growing our brand’s impact—connecting marketing leaders with powerful digital and event solutions that drive business results.

You’ll also support the Insights, Marketing & Innovation group by selling events and digital products.

Key Responsibilities

Business Development (80%)

• Identify and pursue new business opportunities to meet or exceed revenue goals
• Proactively engage prospects through strategic outreach—including calls, emails, and meetings
• Build and maintain strong relationships with key decision-makers
• Develop tailored proposals that align with client objectives across events and digital platforms
• Manage a portfolio of high-value accounts with a focus on retention and growth
• Stay current on industry trends and share market insights with internal teams
• Represent the CMI brand at industry events and conferences, identifying new opportunities

Reporting & Analytics (10%)

• Track and manage opportunities in Salesforce, ensuring accurate forecasting and reporting
• Share updates on sales performance and pipeline activity with leadership
• Provide insights to optimize offerings and inform future strategy

Collaboration & Support (10%)

• Work cross-functionally to ensure seamless execution of client deliverables
• Collaborate with marketing, content, and operations teams to enhance client experiences
• Stay sharp by participating in sales training and keeping up with Mar Tech trends

What We’re Looking For

We’re looking for someone with…