Sales Associate

About Gusto

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k) s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full‑time employees receive competitive base pay, benefits, and equity (RSUs). Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.

AI is a fundamental part of how work gets done  expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

Your role will be to help small business customers choose Gusto. By interacting with customers who sign up on our website via email, chat, and live phone interactions, you’ll match our people platform offering to their specific business needs, exercising advisory sales skills. You’ll guide them through an important onboarding process, demonstrating sophisticated customer success skills.

Our team of over a hundred sales professionals practices across all channels and with different types of customers, but we all share deep passion and commitment to solutions selling. Our company exists to solve problems for small businesses, and our sales team is a vital front door for those who need and love our solutions.

• This role begins with a mandatory training period from August 3 - August 21, held Monday through Friday, 9:00 AM - 5:00 PM MST. The week of August 17 - 21 includes an in‑person training in Denver, CO.
• Post‑training, our operating hours run from 6:00 AM to 6:00 PM Mountain Time. You will be assigned to an 8‑hour shift (including a 30‑minute lunch break and a 90‑minute chat shift) within those hours, with shifts ranging from 6:00 AM - 3:30 PM MT to 9:30 AM - 6:00 PM MT. Schedules are set in 90‑day blocks and assigned through a performance‑based bidding system, with priority given to top performers.

• Manage Inbound Volume: Handle high volume and high velocity inbound calls, chats, and emails to customers at different points in the customer journey.
• Keep Clean Records: Maintain accurate notes in Salesforce for all leads worked.
• Be a Trusted Advisor: Help customers select Gusto as a payroll platform.
• Support Onboarding: Guide customers through account setup and initial onboarding.
• Exhibit Customer Empathy: Demonstrate product knowledge and care for every customer interaction.
• Master Advisory Selling: Exercise and refine solutions selling skills for small businesses.
• Grow at Gusto: Participate in community and career development opportunities.
• Use AI‑powered workflows as a core part of how you sell: Run assigned tools daily, surface friction and inefficiencies as you find them, and collaborate with your team to influence what gets built or improved next.

• Sales
  
  Experience:
  
  Minimum 1 year prior experience in a high‑volume sales or customer service environment where you cross‑sold, upsold, or maintained a quota/KPIs.
• Customer‑First Mindset: Commitment to customer empathy and ethical business practices.
• Drive to Excel: Passion to achieve goals and improve your craft.
• Strong Communicator: Excellent communication skills both via phone and email/chat.
• Adaptable & Driven: Motivated by challenge and adaptable to change.
• AI
  
  Experience:
  
  Proven day‑to‑day experience integrating AI into work across writing, research, prep, and summarization, with a track record of giving clear, useful feedback that helps improve tools and processes.

Our cash compensation range for this role is hourly pay from $23.00 to $24.50 for Denver, Las Vegas, Chicago, Atlanta, and Phoenix. This is a base‑only position with no commission component. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.

Gusto has physical office spaces in Denver, San Francisco, and New York City.…