Sales Coordinator

Sales Coordinator

New York City

Fora is the modern travel agency
, empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting‑edge tools and personalized training to a vibrant community and exclusive industry partnerships.

At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career
, whether full‑time or part‑time. We believe that everyone, from seasoned professionals to first‑time advisors, can build something both profitable and personal.

Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full‑time employees based in downtown New York City
. In 2025, we announced our $60 million Series B and C investment rounds
, led by Thrive Capital and Insight Partners
, with participation by previous investors including Forerunner and Heartcore Capital
. We've also been recognized as a Linked In Top Startup 2024, Fast Company’s Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work.

We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.

Fora is hiring a Sales Coordinator to support the front end of the advisor sales pipeline. This role is responsible for ensuring inbound leads are consistently reviewed, prioritized, and moved through the funnel, enabling the sales team to focus on higher‑value advisor segments. The Sales Coordinator partners closely with the membership sales team to triage applicants, conduct outreach to warm prospects, and maintain a clean, efficient pipeline that supports conversion goals.

This position is well suited for someone early in their sales or operations career who is comfortable balancing outreach with systems thinking. It offers the opportunity to build and improve workflows, including experimenting with AI and automation tools, while gaining direct exposure to a high‑performing sales environment.

• Applicant review & prioritization
  :
  Evaluate inbound advisor applicants against defined criteria, triage and score leads, and surface the highest‑quality prospects to the sales team.
• Outbound prospecting
  :
  Conduct outreach to warm applicants via phone, email, and other channels to schedule 1:1 discovery calls with the sales team.
• Pipeline support
  :
  Own the hygiene and movement of leads through our CRM (Hub Spot), ensuring accurate stage tracking, timely follow‑up, and clean data.
• Process & tooling
  :
  Identify and inform workflow improvements using tools like Hub Spot, Zapier, and AI‑assisted tools (including Claude/Claude Code); you’ll be encouraged to experiment and automate.
• Reporting
  :
  Track key activity metrics and surface patterns or flags to the sales team on a regular cadence.

• 1‑2 years of experience in a sales, recruiting, operations, or customer‑facing role (or a strong entry‑level candidate with demonstrated hustle and tech savvy)
• Confident, clear communicator—comfortable making calls to prospects and representing Fora professionally
• Operationally minded, with strong attention to detail and a bias toward building systems over one‑off solutions
• Eagerness to learn and use new tools, including AI—we're a team that moves fast and rewards curiosity

• Prior experience with Hub Spot or a similar CRM
• Familiarity with sales development workflows (prospecting, pipeline management, outreach sequencing)
• Exposure to AI tools or light coding/automation (e.g., Zapier, Claude, no‑code platforms)
• Interest in or knowledge of the travel industry

Compensation for this role varies based on experience, with an indicative range of $60K–$90K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this…